Marketing Manager at CADSYNC Consults

Job Description

• Our client is looking for an experienced Marketing Manager to support their marketing initiatives across their locations.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door (Stores and Website and Social Platforms).
• Establish a marketing calendar -consisting of ESSENZA plans as well as plans of Brand partners while serving as a marketing contact for these brand partners
• Deploy successful marketing campaigns and in store events and own their implementation from ideation to execution.
• Serve as marketing contact for brand partners.
• Collaborate with different departments to strategize and execute all promotional activities.
• Develop and execute influencer marketing strategies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.

Others:

• Monthly campaigns - In line with brand strategy to stay on the foremost thoughts of consumers.
• Build on secondary moments - to ensure an activity is running the entire month in store.
• Marketing Initiatives and Strategies - Scheduling annual Brand Plans/Trade Plans in collaboration with respective departments.
• Customer loyalty - Instilling our brand identity in consumers by building on their loyalty through the loyalty program and developing other channels to reward customers.
• Advertising - Work with respective departments to ensure consumers are reached through the right channels depending on the campaign.
• Building on our social influence.
• Digital upskilling - Working with digital marketer to build on interactive social media activities.
• Events - planning and executing events as needed for Essenza and/or L’Occitane either in store or out of store.
• Custodian of brand relationship – value driven approach (going the extra mile).
• Decorations - Animating the stores to celebrate key moments.
• Monthly Reports - Marketing Performance and Marketing expense reports.

Qualifications

• Bachelor's Degree in Business Management, or related field.

Requirements and Skills:

• 3 - 4 years demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication
• Up to date with the latest trends and best practices in online marketing and measurement.