Marketing & Communications Manager at Flytime Promotions Ltd

The Role:

• We’re seeking a visionary Marketing Manager. The ideal candidate is a strategic thinker, creative executor, and cultural trendsetter - to lead Flytime’s brand storytelling and campaign execution across Africa and beyond. You’ll own the full marketing ecosystem, from creative and digital to PR and sponsorships, ensuring every campaign is data-driven, culturally resonant, and creatively bold. In this role, you will craft unforgettable, high-impact experiences that elevate our shows, engage audiences, and drive business growth.

What You’ll Be Doing

Brand Strategy & Campaign Leadership

• Define and amplify the brand voice, identity, and marketing strategies across all channels
• Lead 360° campaigns to boost awareness, ticket sales, and sponsorship value
• Oversee multi-channel marketing (social, PR, influencer, digital, OOH, experiential) and budget allocations

Creative & Content Direction

• Guide creative output (video, photo, motion graphics) ensuring brand alignment
• Develop briefs and collaborate with internal stakeholders and external agencies
• Oversee branding across venues, merchandise, digital platforms, and partnerships

Event & Ticketing Promotion

• Drive event awareness and conversions through storytelling, artist campaigns, and teasers
• Work with sales teams on ticketing promotions and redemption strategies

Sponsorships & Partnership Marketing

• Identify new leads, create and pitch proposals to prospective and existing sponsors
• Build, maintain and strengthen relationships with sponsors to ensure satisfaction and long-term collaboration
• Oversee partners team in execution duties
• Ensure that sponsors/partners follow consistent messaging across campaigns and have a strong amplification plan

Digital & Performance Marketing

• Oversee digital campaigns (Google Ads, YouTube, Meta, TikTok, email, web)
• Set performance targets, track conversions, and optimize ad creatives

PR & Media Strategy

• Lead PR strategy, press outreach, and media engagement ensuring cohesive messaging across assets
• Serve as spokesperson/key liaison for announcements and crisis communication

Community Engagement

• Manage CRM and social media strategies to personalize communications and understand audience behavior
• Build lasting relationships with fans through interactive experiences, feedback channels, and local outreach

Reporting & Analytics

• Create and present marketing performance reports including post-event debriefs to internal teams and sponsors
• Monitor KPIs across campaigns: engagement, media coverage, impressions, ticket sales, and conversions
• Use analytics and A/B testing to continuously improve performance

Team Management

• Manage marketing team and external agencies/vendors
• Foster cross-functional collaboration across departments (Executive Team, Hospitality, Talent etc.)
• Set clear KPIs and review performance of all marketing personnel, third-party agencies and independent contractors

What We’re Looking For

• 7+ years in marketing/brand leadership (FMCG/entertainment preferred)
• Strong team leadership with creative, media and talent collaborators
• Exceptional storytelling, copywriting and brand strategy skills
• Experience managing agencies (PR, creative, digital) and performance marketing
• Proven track record executing high-pressure campaigns on time/budget
• Excellent interpersonal and communication skills for client-facing interactions
• Creative mindset with attention to detail
• Ability to thrive in a fast-paced environment