Marketing & Communication Specialist (B2B) at Wellahealth

Role Summary 

• We're looking for a B2B Marketing  & Communication Specialist who can drive pipeline growth through in-person demand generation. You’ll plan, attend and execute field activations, hosted events, industry presence, and ecosystem engagements that put Wellahealth in front of high-potential business decision-makers, then convert that attention into sales-qualified leads (SQLs) for our business development team.
• This is not an events role for visibility alone. Your job is to generate and nurture real leads decision-makers from businesses who could embed or distribute Wellahealth’ offerings. 

Key Responsibilities 

Pipeline-Driven Field Campaigns 

• Plan and execute events and field activations (e.g., ecosystem mixers, business breakfasts, partner roundtables, booths at B2B industry events) with a clear lead-generation focus. 
• Build and own the offline funnel lead capture, qualification, and handoff to Sales. 
• Create compelling field campaign briefs with clear goals (target segments, messages, and expected leads/opportunities).

Target & Engage Ideal B2B Partners 

• Develop and refine targeting strategy: fintechs, cooperatives, employer groups, gig platforms, digital lenders, etc. 
• Organize focused micro-events and roundtables designed to educate and convert—centered on use cases like:
  • Embedded health benefits.
  • Health as a value-added service (VAS).
  • Welfare programs for gig workers, employees, or users. 
• Identify and activate regional opportunities where in-person engagements can unlock hard-to-reach B2B partners.

Cross-Functional Collaboration

• Partner with Sales and Partnerships to align on target accounts, verticals, and campaigns. 
• Work closely with Product Marketing to ensure field messaging is tailored to industry pain points and integration opportunities. 
• Support Account Executives and Partnership Leads with pre-event and post-event follow-up assets and workflows.

Lead Reporting & Performance Optimization 

• Track lead acquisition, qualification, and conversion metrics from each field initiative. 
• Use CRM tools (e.g., HubSpot) to ensure every lead is tagged, nurtured, and attributed correctly. 
• Run post-event debriefs to improve field campaign effectiveness over time.

Campaign Execution & Branding

• Manage vendors, venues, and logistics to ensure smooth event delivery.
• Work with design/content to develop localized and context-specific event assets (decks, banners, signage, one-pagers). 
• Ensure Wellahealth’s brand and messaging are clear and relevant to the attending audience.

What You Bring

• 3–5 years of experience in B2B demand generation, events, or ecosystem/partnership marketing, ideally in fintech, healthtech, SaaS, or B2B platforms. 
• Strong track record of events & field led lead generation, not just brand awareness. 
• Understanding of embedded finance or value-added services and how businesses think about bundling health benefits. 
• Excellent project management skills—can move quickly from idea to execution.
•  Strong communication skills: confident in engaging executives and business stakeholders in person. 
• Familiarity with CRM and campaign tools (e.g., HubSpot, Notion, Eventbrite, Google Workspace).
• Success in This Role Looks Like 
• You consistently generate qualified B2B leads from field activations.
• You design and execute in-person campaigns that align with strategic growth targets. 
• You know how to create local relevance without losing strategic focus. 
• You translate in-person interactions into structured follow-up, conversions, and learnings.