Marketing and Communications Manager at Casava Microinsurance Limited

What we are looking for 

• We are seeking a creative, strategic, and results-driven Marketing & Communications Manager to lead Casava’s brand and communication efforts.
• You will be responsible for building and executing a comprehensive marketing strategy that drives customer acquisition, engagement, and retention while strengthening our brand presence across digital and offline channels.
• You will work closely with cross-functional teams including Product, Sales, and Customer Success to craft messaging that resonates with our diverse audiences, communicates our value, and positions Casava as the go-to provider of digital insurance.

Key Responsibilities
In this role, you’ll be responsible for;

Marketing Strategy & Execution:

• Develop and lead the execution of integrated marketing plans that align with business goals.
• Drive awareness and demand generation for Casava’s products across multiple channels (email, content, digital, PR, partnerships).
• Oversee the planning, execution, and performance of paid media, SEO, SEM, and growth campaigns.

Brand & Communication:

• Define Casava’s brand tone, messaging, and identity across all touchpoints.
• Craft compelling narratives that communicate our mission and impact in simple and relatable ways.
• Manage external communications, including PR, media relations, press releases, and interviews.

Content & Community Management:

• Oversee the creation of high-quality, relevant content—blog posts, newsletters, video, and social media—that educates and engages target audiences.
• Build and manage online communities to foster brand loyalty and gather feedback.

Product Marketing:

• Work closely with product and tech teams to develop go-to-market strategies for new product launches.
• Translate technical features into customer-centric benefits and value propositions.

Customer Insights & Analytics:

• Conduct market research and customer feedback loops to inform campaigns and strategy.
• Track key performance metrics across campaigns; report on ROI and recommend optimizations.

Team & Agency Management:

• Manage marketing team members, freelancers, and external agencies as required.
• Set clear KPIs and ensure timely execution of deliverables across all marketing initiatives.

What we offer

• Culture: We create a culture based on empathy, excellence, integrity, innovation, and creativity.
• Career Progression: Not only do we offer exciting challenges to work on, but we also want you to grow with us. We invest in career development and training(s) to support your aspirations.
• Empowerment: We don't believe in the traditional hierarchy and ensure everyone has a voice. We incorporate all perspectives into our plans, from open-door policies to collaborative processes.
• Flexibility: We are building a workplace that allows you to be you. For example, we are working hybrid, where 2 out of 5 days are remote to allow work life balance.
• Remuneration: Our Salary package is highly competitive in the market
• Other Benefits: Office lunch for full-time employees, and a standard Health Insurance cover