Marketing and Advertising Associate Officer at Tongston Entrepreneurship Holdings

Job Description

• The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.

Roles and Responsibilities

• Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns
• Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
• Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy
• Managing the contact database and assisting with lead generation activities
• Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
• Preparing content for the publication of marketing material and oversee distribution
• Support in the development of pricing strategies for products or services marketed to the target customers
• Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts
• Negotiating advertising contracts and securing sponsorships
• Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms
• Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing
• Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts

Education & Experience

• BSc / BA in Communications, Marketing, Business, Journalism, New Media or Public Relations
• Proven working experience in social media marketing or as a Digital Media Specialist
• Familiarity with B2B and B2C advertising campaigns
• Hands-on experience with web content management tools, like WordPress
• Experience managing social media communities for brands, required
• Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required
• Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
• Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)
• Excellent knowledge of MS Office and marketing software (e.g. CRM)
• Adequate knowledge of web design, web development, CRO, Google Analytics and SEO
• Solid knowledge of market research techniques; social media and web analytics

Skills:

• Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
• Well-developed communication and business writing skills
• Strong stakeholder, project and time management skills
• Detail and customer oriented with good multitasking and organisational ability