Tongston Holdings is a brand for secondary schools, educators and students who dare to think, create and sell their ideas. We exist as a holding company currently with four subsidiaries - Tongston College, Tongston Institute, Tongston Ventures and Tongston Media.
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The position involves organising and running advertising and marketing campaigns offline and on social media platforms (such as: Facebook, Twitter, LinkedIn, Instagram, TikTok and Youtube) and website for the organization, Tongston and its clients.
Roles and Responsibilities
Managing, developing and executing digital marketing campaigns on social media, SEO and affiliate marketing; and traditional media and offline marketing campaigns
Creating, scheduling and tracking content, including text posts, video and images for use on social media and the website
Promoting products, services and content over social media, in a way that is consistent with Tongston’s brand and social media strategy
Managing the contact database and assisting with lead generation activities
Organizing and attending marketing events to enhance Tongston’s influence and drive profitability
Preparing content for the publication of marketing material and oversee distribution
Support in the development of pricing strategies for products or services marketed to the target customers
Tracking data and analysing the performance of social media campaigns to demonstrate return on investment and providing information for further marketing and business development efforts
Negotiating advertising contracts and securing sponsorships
Managing blog content creation, posting on Tongston social media platforms and wider dissemination across third party platforms
Collaborating with colleagues, external consultants and marketers’ to ensure brand consistency & awareness and effective marketing
Assisting with the design, negotiation and placement of billboards, traditional media ads, social media ads and email blasts
Education & Experience
BSc / BA in Communications, Marketing, Business, Journalism, New Media or Public Relations
Proven working experience in social media marketing or as a Digital Media Specialist
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools, like WordPress
Experience managing social media communities for brands, required
Experience executing email and social media outreach and marketing campaigns to targeted audience segments, required
Established relationships with traditional media houses (TV, Newspaper and Radio) locally and internally is required
Proficiency in key applications (MS Office: Outlook, Word, Excel, PowerPoint; Corel Draw, Adobe Systems; Skydrive, DropBox, Google Docs, and any other required applications)
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Adequate knowledge of web design, web development, CRO, Google Analytics and SEO
Solid knowledge of market research techniques; social media and web analytics
Skills:
Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
Well-developed communication and business writing skills
Strong stakeholder, project and time management skills
Detail and customer oriented with good multitasking and organisational ability
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