Manager - Sales and Trade Development Borno at MTN Nigeria

Reports To: General Manager - Regional Operations North East

Division: Sales and Distribution

Mission:

• Co-ordinate execution of regional trade marketing strategies to drive MTNN’s value and growth aspirations.
• To propagate the MTN Brand within the region, through the development and implementation of innovative marketing initiatives.

Description:

• Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region. 
• Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region. 
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising. 
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region. 
• Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region. 
• Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory. 
• Ensure standard look and feel across all MTN retail outlet types in the territory 
• Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel 
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events. 
• Co-ordinate the presence and relationship of MTNN with stakeholders and policy makers at the regional levels.
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs within the region.
• Coach and develop Regional Sales and trade development team
• Build and maintain relationships with internal and external stakeholders in the region

Education:

• First degree in any related discipline
• Fluent in English
• Possession of a master’s degree may be an advantage

Experience:

6- 13 years’ experience which includes:

• Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others
• Experience working in a medium to large organization
• Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry