Integrated Marketing Communications (IMC) Manager at Transsion Holdings

Job Description

• Responsible for sorting out product line positioning, researching regional user research, doing positioning analysis of brand + product line + competing products, gaining insight into industry trends, changes in communication channels, formulating feasible global integrated marketing promotion strategies, refining brand value, and Develop a marketable integrated marketing promotion plan and submit the plan; 
• Responsible for the implementation of brand communication and marketing projects, including coordinating budgets, suppliers and other market resources, planning, organizing, and executing various marketing campaigns for brands/product lines, and conducting quality control and effect tracking evaluation; 
• Work closely with product development and product marketing, public relations, retail, social media, GTM, DM, e-commerce, BD and other teams, organize internal and external resources, and promote the implementation and implementation of brand marketing projects; 
• Carry out marketing cooperation with potential customers, partners, and key media planning, implement brand norms and maintain a good brand image;
• Through market review and online marketing strategy research of competing products, continue to optimize the existing IMC marketing plan to improve the efficiency of overseas landing.

Requirements

• More than 5 years of experience in toC (FMCG, mobile digital 3C) industry or integrated marketing and promotion of its own brand, more than 4 years of experience in the whole case of marketing, complete product life cycle marketing experience is preferred; 
• Familiar with overseas marketing in the mobile phone or 3C digital industry And e-commerce online marketing ecology is preferred; 
• Adapt to high-intensity inter-departmental communication work, rich planning and publicity skills, strong execution, good communication skills, self-motivation, sense of responsibility, teamwork spirit, good at challenges, and able to withstand pressure. 
• Maintain a positive attitude and have the ability to analyze and solve problems independently; 
• Good logical thinking ability and strong information acuity, information mining, resource expansion and integration, and data analysis capabilities; 
• Rich brand material materials (video, graphic, copywriting) creativity and event planning and execution experience, with Party B's marketing experience is preferred. 
• Have their own opinions and views on products and marketing in the field of technology, like and love the technology and marketing industry, and be good at using innovative thinking in work.