Hubspot and CRM Certified Specialist at Eden Solutions and Resources

Job Description

• A HubSpot Certified Specialist is responsible for managing and optimizing the use of HubSpot's marketing, sales, and service software to drive business growth and improve customer engagement.
• This role requires a deep understanding of HubSpot's features and best practices, as well as the ability to analyze data and implement strategies that align with organizational goals.

Key Responsibilities
HubSpot Administration:

• Manage and maintain the HubSpot CRM, including user setup, roles, permissions, and integrations.
• Ensure data integrity by regularly cleaning and importing/exporting data.

Marketing Automation:

• Design, build, and manage automated marketing workflows, email campaigns, and lead nurturing programs.
• Develop and execute content strategies that align with marketing goals and target audience needs.

Sales Enablement:

• Create and manage sales funnels and pipelines within HubSpot.
• Develop and implement lead scoring models to prioritize leads for sales follow-up.
• Provide training and support to the sales team on best practices and new features.

Analytics and Reporting:

• Track, analyze, and report on key performance metrics using HubSpot's reporting tools.
• Provide insights and recommendations for improving campaign performance and achieving business objectives.

Customer Relationship Management:

• Implement and optimize customer service processes within HubSpot’s Service Hub.
• Monitor customer feedback and engagement to enhance the customer experience.

Integration and Customization:

• Integrate HubSpot with other business systems (e.g., ERP, e-commerce platforms, etc.) to ensure seamless data flow.
• Customize HubSpot modules and templates to meet specific business needs.

Stay Updated:

• Keep up-to-date with the latest HubSpot updates, features, and best practices.
• Attend HubSpot webinars, training sessions, and industry events as needed.

Qualifications

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Certification: HubSpot Certification(s) in Marketing, Sales, and/or Service Software.

Experience:

• Proven experience using HubSpot for marketing automation, sales enablement, and CRM.
• Experience with content management, SEO, PPC, social media marketing, and analytics.

Skills:

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Proficiency in using HubSpot’s marketing, sales, and service hubs.
• Familiarity with HTML/CSS, JavaScript, and SQL is a plus.
• Ability to work independently and as part of a team.