Hotel Marketer at Residency Hotels Limited

Overview

• We are seeking a dynamic and creative individual to join our team as a Hotel Marketing Specialist. This role involves developing and executing marketing strategies to promote our hotel and enhance brand visibility. The ideal candidate will have a passion for hospitality, strong marketing skills, and the ability to drive revenue growth through innovative campaigns.

Responsibilities

• Develop comprehensive marketing plans to attract guests and increase occupancy rates.
• Implement digital marketing strategies including social media, email campaigns, and online advertising to target potential guests.
• Create engaging content for the hotel’s website, and social media channels to showcase amenities, events, and promotions.
• Collaborate with the sales team to develop promotional packages and incentives for corporate clients and group bookings.
• Monitor and analyze market trends, competitor activity, and guest feedback to identify opportunities for improvement.
• Manage relationships with external vendors such as advertising agencies to produce marketing materials.
• Coordinate marketing efforts with other departments such as revenue management, operations, and food & beverage to ensure alignment with overall business objectives.
• Track marketing metrics and ROI to evaluate the effectiveness of campaigns and adjust strategies as needed.
• Stay up-to-date with industry developments and emerging technologies to continually innovate and improve marketing efforts.
• Assist in organizing and executing special events, promotional activities, and partnerships to drive brand awareness and customer loyalty.
• Provide regular updates and reports to senior management on marketing initiatives, performance, and future plans.

Qualifications

• Bachelor’s Degree in Marketing, Hospitality Management, or related field.
• Proven experience in hotel marketing or a similar role within the hospitality industry.
• Strong understanding of digital marketing tools and techniques, including SEO, SEM, and social media advertising.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Proficiency in marketing analytics and reporting tools.
• Knowledge of hotel management systems and booking platforms is a plus.
• Enthusiastic team player with a passion for delivering exceptional guest experiences.