Head of NM TV at Nairametrics

We are seeking a strategic, creative, and data-driven Head of NM TV to lead the vision, growth, and performance of our Youtube platform.

Key Responsibilities

• Own the overall strategy, direction, and growth of NM TV across YouTube.
• Define content pillars, formats, publishing cadence, and storytelling approaches aligned with Nairametrics’ editorial mission.
• Use platform analytics to drive audience growth, engagement, retention, and watch time.
• Set clear KPIs for NM TV and report performance to senior management.
• Collaborate closely with editorial, research, and digital media teams to translate news, data, and insights into compelling video content.
• Oversee content planning to ensure relevance, accuracy, and brand consistency.
• Lead and manage the NM TV team, including producers, presenters/hosts, cinematographers/editors, and production staff.
• Drive revenue opportunities through sponsorships, branded content, partnerships, and platform monetization.
• Work with business development teams to align video offerings with revenue goals.
• Represent NM TV in discussions with external partners, guests, and collaborators.
• Monitor trends in digital video, YouTube, and media consumption.
• Introduce innovative formats and storytelling approaches to keep NM TV competitive and relevant.

Requirements

• Bachelor’s degree in Media, Communications, Journalism, Film, or a related field.
• 5+ years’ experience in digital media, video production, or content leadership roles.
• Proven experience managing or growing a YouTube or digital video platform.
• Strong understanding of YouTube analytics, audience growth strategies, and content optimization.
• Excellent leadership, communication, and stakeholder management skills.
• Strategic mindset with strong editorial judgment and commercial awareness.