Head of Marketing (Real Estate Experience) at UNOCASA Limited

Job Purpose

• The Head of Marketing is responsible for leading the end-to-end marketing strategy and execution.
• This includes managing all digital and traditional marketing activities, driving brand growth, and generating high-quality real estate leads.
• The ideal candidate must possess a strong background in real estate marketing, with proven experience in campaign management, digital visibility, event activation, and team leadership.

Key Responsibilities
Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing strategy that aligns with the company's sales objectives and brand positioning.
• Lead quarterly and annual marketing plans for residential projects, property launches, and investment offerings.
• Plan and manage go-to-market strategies for new properties (pre-launch, launch, and post-launch).

Digital Marketing & Content Oversight:

• Oversee all digital campaigns (Meta, Google Ads, LinkedIn, etc.)—strategy, budget allocation, tracking, and performance optimization.
• Supervise and approve content (graphics, videos, copies) for social platforms including Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business.
• Manage CRM tools, email marketing platforms (e.g., MailChimp), and lead generation funnels.

Field & Traditional Marketing:

• Coordinate field marketing activities such as open houses, roadshows, expos, activations, and event sponsorships.
• Oversee the production and distribution of marketing materials: flyers, banners, signage, outdoor media, and promotional items.
• Ensure strong neighborhood presence within key property locations.

Team Management & Coordination:

• Lead the internal marketing team: field marketers, content creators, graphic designers, videographers, and agency partners.
• Provide creative direction and performance feedback to both in-house and outsourced marketing talent.
• Establish KPIs and workflows to ensure timely and quality campaign delivery.

Analytics, Budgeting & Reporting:

• Monitor and report ROI on all paid campaigns and lead generation initiatives.
• Analyze market trends, customer behavior, and competitor activities to inform strategy.
• Prepare monthly performance reports and present findings to management.

Brand & Stakeholder Management:

• Ensure consistent brand identity across digital and offline channels.
• Represent the company in industry events, property expos, and marketing collaborations.
• Collaborate closely with Sales, Admin, and Project teams to maintain alignment and support business goals.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field
• Minimum 5–7 years’ experience in marketing, with at least 3 years in real estate marketing
• Demonstrated success in both digital and traditional marketing roles
• Experience leading a marketing team and managing cross-functional projects
• Professional certifications in digital marketing or real estate (an added advantage).

Required Skills & Competencies:

• Strategic thinking with ability to balance long-term brand growth and short-term lead generation
• Strong knowledge of the Nigerian real estate market (especially Lagos)
• Digital marketing expertise: Meta Ads, Google Ads, SEO, content strategy, etc.
• Proficiency in tools like Canva, MailChimp, Meta Business Suite, Google Analytics, and CRM platforms
• Excellent written and verbal communication
• Team leadership, campaign planning, and project management skills.