Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
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We are looking for a results-driven Head of Marketing, who helps take things to another level! You will spearhead the marketing team, and revise and execute the marketing strategy as you see fit.
This will include mentoring and developing the existing team, as well as building out the team as we continue to scale.
The successful candidate can certainly make the role their own, have a visible impact and reap both the professional and personal rewards that come with joining a rapidly growing scale-up.
Designing Go-to-market strategies for new solutions, market areas and geographies
Cover the full marketing mix from the strategic – business drivers, positioning, solution messaging and value propositions, through to tactical operations – content, campaigns, demand generation, events and PR
Working in partnership with the Head of Growth, the Head of Communications, Compliance and the Product team, this will be a great chance to collaborate and get involved to help build something special and potentially legendary.
Marketing strategy and planning: design marketing strategy and operational plan for Kuda and each relevant product across all relevant channels based on a deep understanding of the business, product, and relevant marketing strategies
Execution of marketing plan: own the execution of all marketing activities, including adjusting the plan as required, hands-on execution and working with internal and external teams
Content marketing and social media: work with various teams to produce high-quality content and distribute it effectively across all relevant channels
Targeted campaigns: Work closely with other stakeholders (internal and external) to design and execute effective events and campaigns for high-quality lead generation
Conferences and events: organize targeted events for existing and potential counterparties
Oversee the ongoing development of our key digital marketing assets
PR and media: Work with the Head of Communications to develop a communication plan and relationships with media, support the team in getting speaker invitations, targeted media coverage, etc
Evolving and optimising our activities based on the learnings to facilitate better results and outcomes in future projects and campaigns
Reporting & analytics: Work with the Data department and other relevant stakeholders to build a fact-base to be able to monitor and report results of all activities and make commercially sound recommendations
Supporting ad-hoc internal and external projector
Exposure to senior executives and knowledge experts
We are seeking someone with excellent communication skills who can interface directly with internal and external stakeholders in order to support, administer and enhance the systems and processes accordingly, and deliver successful results and campaigns that are memorable and positively directly impact the bottom line.
Initially reporting to the Executive Leadership, this is a great career opportunity for a high-calibre marketing leader to join a high growth fintech company, working closely with the senior management team to develop and execute the company’s marketing strategy.
Ideal candidate has:
Previous marketing leadership experience in a challenger/disruptive fintech company and/or financial services (desirable but not mandatory)
Strong in both digital and off-line marketing: paid search, social media marketing, building brand online, press releases, radio spots, prints, and all marketing channels
Highly analytical, data-driven - a must and a top priority: unit economics, A/B testing, cohort analysis
Good understanding and a great interest in personal finance, challenger financial products and new entrants in the market, and the fintech space
Proven experience with marketing mobile apps is an advantage
A creative approach to marketing and a "growth-hacking" philosophy would be a strong advantage
Strong experience with content creation, and content marketing
Ability and willingness to be fully hands-on, but with the added responsibility of managing a team
Advanced level of communication, negotiation, and the ability to influence and motivate at all levels
Proven experience in successfully managing and launching new innovative products
Proven experience in leading, motivating and managing a team to deliver to deadlines - doesn't matter if it’s 2 or 10+ reports, but must be happy with the building and leading of a small but growing team
Strong analytical capabilities with finance, data and statistics, the ability to evaluate and interpret complex marketing data
Excellent interpersonal and communication skills (must love interacting with people and working collaboratively)
Good analysis, problem-solving and decision-making skills
Detail-oriented and self-starter with strong written and interpersonal skills.
Competitive annual leave entitlement
Private Medical Insurance
Bespoke training options
Exposure to senior executives and knowledge experts.