Head of Marketing & Branding at God Is Good Motors - GIGM

Role Overview

• The Head of Marketing & Branding in GIG Mobility (GIGM) is a leadership role responsible for building, scaling, and protecting GIGM’s brand while driving sustainable growth through AI-enabled, data-driven, 360-degree customer-centric marketing strategies.
• GIGM is Nigeria’s foremost technology-driven mobility platform with domestic and regional presence in Nigeria and Africa. Operating for over three decades, GIGM stands as a revolutionary leader in the mobility space, leading a series of innovations in the industry.

Core Objectives of the Role:

• Maintain a strong, differentiated, and trusted brand across all customer touchpoints.
• Drive revenue growth and demand generation leveraging integrated marketing strategies.
• Embed automation, intelligence, and experimentation into marketing operations.
• Deliver measurable marketing KPIs aligned to enterprise goals and global standards.
• Manage and develop a future-ready marketing team fluent in AI and digital tools.

Key Responsibilities

Marketing Strategy, Leadership & AI Adoption:

• Own the end-to-end marketing and branding strategy aligned with corporate objectives.
• Create and implement end-to-end marketing strategies aligned to corporate goals.
• Lead the adoption of AI-driven marketing capabilities across planning, execution, measurement, and optimisation.
• Partner with Product, Sales, Data, and Technology teams to embed marketing intelligence across the organisation.

Brand Strategy, Positioning & Reputation:

• Define and evolve brand purpose, positioning, narrative, and identity in line with market dynamics and customer expectations.
• Ensure brand consistency across digital platforms, customer journeys, physical touchpoints, and communications.
• Use AI-powered social listening, sentiment analysis, and trend detection tools to manage brand perception in real time.
• Lead thought leadership, PR, employer branding, and reputation management initiatives.

AI-Driven Demand Generation & Growth Marketing:

• Design and execute full-funnel acquisition, conversion, retention, and reactivation strategies.
• Optimise:
  • Customer acquisition cost (CAC)
  • Lifetime value (CLV)
  • Conversion rates and churn
• Oversee performance marketing across paid media, search, social, partnerships, and emerging channels.
• Lead experimentation frameworks (A/B testing, multivariate testing) powered by AI insights.

Customer Experience, Personalisation & Lifecycle Marketing

• Integrate CRM, marketing automation, and CDP platforms to enable intelligent lifecycle marketing.
• Collaborate with CX and Operations teams to ensure marketing promises align with service delivery.

Content, Digital & Marketing Automation

• Lead content strategy across owned, earned, and paid channels using AI/AI tools to:
  • Inform ideation and topic relevance
  • Reduce content creation cost and optimise content creation efficiency by leveraging AI-generated videos.
  • Optimise content performance and distribution.
• Ensure responsible use of generative AI while protecting brand tone, accuracy, and trust.
• Continuously optimise digital platforms (website, apps, social, email) using behavioural analytics.

Data, Analytics & Marketing Intelligence:

• Build a marketing intelligence framework with clear KPIs and dashboards.
• Use predictive analytics and AI-powered reporting to guide decision-making and budget allocation.
• Present insights, forecasts, and performance reports to executive leadership and the board.
• Ensure data governance, privacy, and ethical AI usage in line with regulatory standards.

Team Leadership & Capability Building:

• Build and lead a high-performance, multidisciplinary marketing team.
• Upskill the team in AI literacy, data interpretation, automation tools, and modern marketing practices.
• Foster a culture of innovation, accountability, learning, and outcome ownership.
• Manage agency partners, technology vendors, and consultants.

Qualifications & Experience

Required:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years of progressive marketing experience.
• 2+ years in a senior leadership role.
• Proven success leading integrated, data-driven marketing initiatives.

Additional preferences:

• Experience in digitally-enabled or high-growth environments.
• MBA or relevant professional certifications.

Required Competencies & Skills:

• Strategic & Commercial Acumen: Strong understanding of business models, revenue drivers, and growth economics.
• AI & Digital Fluency
• Hands-on experience with AI applications in marketing:
  • Marketing automation
  • Predictive analytics
  • Personalisation engines
  • Performance optimisation tools
• Comfortable working with MarTech stacks (CRM, analytics, automation platforms).
• Brand & Creative Leadership: Ability to balance data, creativity, storytelling, and human insight.
• Data-Driven Decision Making: Advanced analytical mindset with the ability to translate data into action.
• Leadership & Influence: Proven ability to lead teams and influence cross-functional stakeholders.