Head of Marketing and Admissions at Keen British School

Responsibilities

• To ensure that you and your colleagues on the school’s leadership team achieve the target growth in enrollment and retention numbers in line with the annual budget 
• To ensure that the school’s key touch-points for parents, from awareness to signing and beyond, are based on parental needs and your school’s defined promises are properly designed, implemented, and monitored and that each is evaluated for its effectiveness 
• To ensure that you maintain an up-to-date evidence base of the needs and concerns of our internal and external stakeholders in relation to the growth and retention of students and that this is evidence is communicated to the Group as and when required 
• To ensure that you develop, execute and regularly monitor marketing, retention and admissions plan for the school that directs each phase of the internal and external marketing processes and that this plan is built on the school’s story and promises that are underpinned by evidence 
• Manage Marketing and Student Recruitment budget and ROI of marketing activities carried out 
• To ensure that the school has an outreach programme that widens the school’s network and positive relationships and reputation in and with the community 
• To ensure that every member of staff in the school is aware of their role in attracting, converting and retaining students and is actively and appropriately engaged in all three activities. 
• Increase total student enrolments
• Increase conversion of new student enrolment 
• Generate increased enquiries
• Increased student/parent satisfaction
• Develop and implement cradle to grave enrolment strategy

Requirements

• Interested candidates should possess a Bachelor's Degree
• Minimum of 7 years work experience.