Head of Growth (Smartcash PSB) at Airtel

About the Role:

• Smartcash PSB is on an ambitious journey to become Nigeria’s leading digital bank, driving financial inclusion through innovative mobile money services. We are seeking a strategic and execution-driven Head of Growth to spearhead our customer acquisition, retention, and revenue expansion strategies. This role is critical to scaling our active user base to 10 million and driving transaction volumes in a highly competitive market. 

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Responsibilities

Growth Strategy & Execution

• Define and own Smartcash PSB’s overall growth strategy (customer acquisition, retention, and monetization) across digital and offline channels. 
• Develop and execute high-impact go-to-market plans for product launches, market entry, and promotional campaigns.
• Establish growth OKRs, KPIs, and dashboards to track performance and optimize in real time.

Customer Acquisition & Activation

• Lead targeted acquisition campaigns leveraging ATL/BTL, digital, partnerships, and community-driven initiatives. 
• Drive merchant and agent network activation strategies to stimulate grassroots adoption. 
• Build viral loops, referral programs, and incentive structures that organically accelerate user growth.

Retention, Engagement & Revenue Growth

• Analyze customer journeys to identify friction points and deploy initiatives that improve activation, engagement, and retention. 
• Work closely with Product, Customer Experience, and Sales teams to enhance value propositions that drive wallet share. 
• Design cross-sell/up-sell strategies for Smartcash’s product suite (wallets, remittances, payments, etc.).

Growth Analytics & Insights

• Leverage data analytics to uncover actionable insights on user behavior, conversion funnels, and growth levers. 
• Implement A/B testing frameworks to validate hypotheses and scale winning strategies.
• Report on growth metrics to executive leadership and adjust tactics based on market feedback.

Partnerships & Ecosystem Growth

• Forge strategic alliances with telcos, fintechs, FMCGs, and MSMEs to amplify Smartcash’s market reach. 
• Collaborate with regional business units to tailor growth playbooks for local market nuances. 
• Identify and exploit partnership-led growth channels (e.g., API integrations, co-marketing).

Qualifications

Educational Qualifications 

• Bachelor’s degree in business, Economics, Marketing, or related field 
• MBA is preferred

Relevant Experience  / Functional Skills

• 7-10 years of experience in growth, marketing, or business development, preferably within fintech, telco, or digital platforms.
• Proven track record of scaling customer bases and achieving aggressive growth targets.  
• Deep understanding of digital marketing, performance marketing, and growth hacking methodologies. 
• Data-driven mindset with proficiency in analytics tools (Google Analytics, Mixpanel, SQL is a plus).

Other requirements 

• Strong leadership and cross-functional collaboration skills. 
• Excellent communication and stakeholder management abilities.