Marketing Officer - (Digital & Offline) at Community Trust Network

We are seeking a dynamic and results-driven Marketing Officer to join our team. This role involves, digital and offline marketing, and social media engagement to attract potential students. You will be responsible for promoting our agency’s services, managing digital marketing campaigns, and liaising with prospective students to ensure successful admissions.

Key Responsibilities

• Social Media Management: Create and manage content across various digital platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Lead Generation & Conversion: Identify prospective students through digital marketing efforts and follow up to convert inquiries into applications.
• Student Conversion: Identify, engage, and enroll students into study abroad programs.
• Advisory Services: Provide guidance to students on available programs, admission requirements, and visa processes.
• Sales: Drive in sales through conversion of leads generated from online and offline marketing
• Relationship Management: Build and maintain strong relationships with students, parents, and partner institutions.
• Marketing & Outreach: Develop and implement marketing campaigns to promote our services and increase brand visibility.
• Event Coordination: Organize and participate in educational fairs, webinars, and open days to attract potential students.
• Market Research: Stay updated on the latest study abroad trends and competitor activities to enhance recruitment strategies.

Key Requirements

• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3 years of Experience in student recruitment, education consultancy, and marketing.
• Knowledge of study abroad programs and application processes, particularly in the UK, USA, Canada, and Ireland, is desirable
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in digital marketing tools, Graphic design, and video editing skill, including SEO, PPC, email marketing, and social media management.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong problem-solving skills and attention to detail.
• Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools.
• Ability to work independently and within a team to manage multiple projects efficiently.
• Remuneration: Monthly salary plus performance commission on sales