Head, Marketing and Membership at Alister Greene Consulting

This role will be responsible for driving the membership and marketing strategies forward and getting the most out of an established and ambitious team.

Job Responsibilities  

Marketing and Communications

• Develop and oversee implementation of comprehensive marketing campaigns and promotions to support a wide variety of associations programs, publications and services to grow revenue

• Develop outreach and recruitment marketing materials and strategies to attract new members and ensure membership renewal of current members.

• Market the products and services of the association within and outside Nigeria.   

• Constantly work with Research to conduct marketing research and intelligence on all target market segments and competitors.  

• Create a positive brand for the Association.  

• Relate with external Press and print media and ensure effective publicity.  

• Prepare and present special reports for Executive Council. 

• Attend regularly scheduled committee meetings

Membership Relations and Support 

• Serve as membership expert, providing support for members and volunteers and responding to all general enquiries

• Attend to members’ requests and enquiries promptly.

• Analyze membership data and identify trends and opportunities to increase membership and retention.    

• Ensure maintenance of Membership Registers/ Database  

• Coordinate and supervise the activities of customer service staff.  

• Resolve customers’ complaints, resentments and fears.  

• Monitor and minimize turn-around time.

• Promote value of membership, including communities of practice and continuing education and networking opportunities.

• Ensure that staff comply with all regulations and rules and behave in a socially responsible manner

• Update information on walk-in clients and phone enquiries.

Qualification and Requirements

• A minimum of a first degree in any discipline.

• A related professional qualification or MSc or MBA and financial industry experience will be an added Advantage 

• Marketing or membership services experience of five (5) years.

• Managed a commercial membership scheme and increased member numbers

• Experience leading an organizational marketing strategy

• Decision Making Skills  

• Strong interpersonal skills with the ability to communicate with senior-level business professionals

• Strong written and verbal communication skills.

• Excellent Conceptual and Analytical Skills      

• Negotiation Skills   

• Computer Skills