Head, Marketing and Communications at Teach for Nigeria

Position Summary

• For our organization to achieve its goal, the role of Head, Marketing & Communications has a direct impact in the company’s positioning, brand visibility and acceptance. We are searching for a strategic Head of Marketing & Communications to lead Teach for Nigeria's efforts in brand management, marketing, communications and public relations.
• The Head of Marketing & Communications will strive to leverage national, local, and youth-based media to drive broad public understanding of Teach for Nigeria’s mission, impact, and support key organizational goals.

Strategic Expectations for the Role

• Lead Teach for Nigeria’s communication efforts to ensure organizational key messages effectively reach all priority target audiences (prospective applicants, prospective and existing corporate donors, policy and decision-makers, public school leadership and other stakeholders in the education sector).
• Lead Teach for Nigeria’s marketing efforts and work with the Programs team to ensure that the organization achieves its objectives across the various programmatic areas.
• Act as the ultimate brand champion, develop internal brand stewardship among our community (staff, teachers, alumni, and supporters), and ensure brand alignment in all external communication and marketing collateral.
• Be an effective leader of the Marketing and Communications team developing an overall team vision and strategy and ensuring working team processes and structures.
• Build and maintain strong relationships with national and regional journalists to ensure positive and sufficient coverage of the organization’s work and impact.
• Be a role model of our organisational values within the TFN community as well as an engaged member of the organisation’s leadership team.

Key Responsibilities

• Develop a clear vision and strategy for TFN’s Marketing & Communications team.
• Build a deep understanding of the characteristics of all target audiences, interests, desires, preferences, etc. and use this knowledge to formulate specific messages that lead to desired behaviors from each target audience.
• Identify key communication channels and other relevant tactics through which TFN can engage its audience.
• Lead the effective management of all social media channels (Facebook, Instagram, LinkedIn, Youtube, X, etc).
• Lead the content development and design activities for all marketing channels
• Identify key print and online media channels through which TFN can reach the maximum number of people from each target audience.
• Ensure adequate leverage of all TFN’s public events to communicate the brand and core messages.
• Identify, prioritize and proactively anticipate opportunities/problems to solve.
• Coordinate target market research and brand perception analysis among all target audiences.
• Oversee the development and execution of TFN’s annual marketing strategy
• Review TFN’s marketing strategic activities and processes regularly to adapt strategy as needed and plan required innovations and changes based on outcomes and data.
• Oversee the production of strong marketing collateral for the organization
• Manage and support the marketing/communications components of all units through regular check-ins and step-backs.
• Manage the marketing and Communications team budget.
• Conduct internal training on brand stewardship and use of the brand guidelines.
• Design a system & structure to support team members with branding/marketing requests when creating external documents to ensure alignment with our brand identity and core messaging.
• Review all materials for external audiences that are developed by other internal teams.
• Develop and implement a proactive plan to position the organization as an opinion leader in education and a top employer for University graduates and young professionals.
• Manage proactive responses to media channel inquiries and professional reactions to news items.
• Create an effective crisis communication plan to ensure the organization is fully prepared for crisis situations.
• Manage interactions and relationships with national and international journalists to generate positive media coverage.
• Oversee the development and distribution of press releases and op-eds.
• Collaborate with the Development & Partnerships team to plan and execute fundraising campaigns.

Knowledge & Skills

• 7+ years experience in progressively responsible Marketing & Communications roles, with at least 2 years in a managerial position
• Bachelor’s degree in Marketing, related or other discipline Relevant marketing certifications
• Breadth of experience across all functional areas including brand management, corporate communications, media and public relations
• A demonstrated track record of building and/ or managing a strong brand.
• Experience designing and implementing a marketing strategy.
• Exceptional and effective communication skills
• Ability to identify, demonstrate and drive creativity in strategic and operational deliverables
• Strong problem solving and decision making skills
• Fluency in English