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  • Posted: Jan 22, 2025
    Deadline: Not specified
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  • Cowrywise is a fintech company democratizing access to premium financial services by making these services available to the mass market cheaply.
    Read more about this company

     

    Growth Marketer - Paid and Organic Social

    As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.

    Location

    Lagos (hybrid)

    Primary Responsibilities

    • Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.
    • Build awareness, and brand equity, change perceptions, and execute social media strategies to drive growth.
    • Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
    • Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).

    An ideal candidate will bring:

    • Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.
    • Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.
    • A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
    • Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
    • Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.
    • Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.
    • Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
    • Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
    • Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
    • Experience in performance marketing is a plus.

    Reporting Line

    The job holder will report to the Head of Growth.

    Compensation

    The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Cowrywise on cowrywise.breezy.hr to apply

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  • Send your application

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