Growth Marketer - Paid and Organic Social at Cowrywise

As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.

Location

Lagos (hybrid)

Primary Responsibilities

• Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.
• Build awareness, and brand equity, change perceptions, and execute social media strategies to drive growth.
• Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
• Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).

An ideal candidate will bring:

• Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.
• Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.
• A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
• Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
• Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.
• Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.
• Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
• Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
• Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
• Experience in performance marketing is a plus.

Reporting Line

The job holder will report to the Head of Growth.

Compensation

The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.