Growth Marketers at Cowrywise

The candidate will produce high-quality visual content that reflects our brand’s positioning, resonates with customers, and explores diverse styles to meet varying needs, such as product updates, reports, and campaigns. Additionally, s/he will identify creative opportunities to elevate the brand's perception and drive innovative design solutions.

Why?

• We have many innovative and niche products that are extremely beneficial to the user and require an expert-level approach to marketing them.
• We want our current social media presence to reflect our model as a product-led business and position us as experts armed with the right set of products, knowledge, and benefits to help users build wealth.

To this end, we seek an individual with the combined skillset of a marketing maven and visual designer who leverages design tools to bring creative ideas to life.

Primary Responsibilities

• Using visual and creative design and appeal as a tool to stimulate growth by creating content for Dynamic purposes and channels - social media channels, press, event marketing, etc. with the key objectives of increasing awareness, engagement, and driving acquisition, and retention.
• Working with the content team to test and experiment with different kinds of visual assets and content to discover and validate the best ways to visually communicate key messages.
• Collaborating with the growth and marketing team on key marketing initiatives as required.

Location

Lagos (hybrid)

An ideal candidate will bring:

• 1 - 2 years experience in visual design in a fintech or digital marketing agency.
• A marketer’s mindset - one that sees creative design as a tool to drive and meet business goals and needs.
• A creator’s mindset - grounded not only in design but in its applicable impact and purpose. As such, the ideal candidate must first be a marketer at heart, understand salesmanship, and see design as a tool to meet our extensive marketing needs.
• Creative spunk with a growth mindset - An ability to think creatively, ideate, execute, and see creative and design opportunities everywhere.
• Ability to adapt, think out of the box, and experiment with the brand guide, without being constrained.
• A business-oriented approach - an understanding of the impact of design on key business goals, and an interest in metrics that drive the business.
• Proficiency in programs such as Adobe Suite, Photoshop, InDesign, Figma, and Illustrator.
• Experience with print, digital, and rich media.
• Social listening - up-to-date with current social media trends

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As such, we are looking for an individual to fill the unique role of a Digital Marketing Specialist/Guru, with a combined skillset of a marketer, content creator, and social media manager, while leveraging paid and organic social channels.

Location

Lagos (hybrid)

Primary Responsibilities

• Unlock social media as a growth engine by growing and engaging the community, as well as facilitating conversions via social media channels.
• Build awareness, and brand equity, change perceptions, and execute social media strategies to drive growth.
• Create unconventional social media campaigns to drive engagement and awareness, as well as grow and expand the communities.
• Reach and nurture customers, create and grow communities, and advocate through social channels (new, old, and emerging).

An ideal candidate will bring:

• Combination of diverse skills as a marketer, content creator, social media manager, and engagement specialist.
• Minimum of 3 years of digital advertising, paid media, and campaign management experience, with 2+ years executing and optimising paid marketing campaigns that generated leads and customer acquisition.
• A marketer’s mindset – one that sees social media as a tool to drive and meet business goals and needs.
• Business-oriented approach - an understanding of the impact of your work on key goals, and an interest in metrics that drive the business.
• Digital savviness - grounded and informed in digital marketing, martech, social media, and design trends.
• Rapidly assess, forecast, propose, and execute paid and organic social media campaigns that deliver leads and achieve performance goals.
• Build and manage digital media plans, track budgets, and forecasts, evaluate and improve campaign effectiveness, and pinpoint new opportunities for growth and expansion.
• Apply a highly analytical approach to our campaign planning and management; build hypotheses and test variables, optimize ad spend, and drive efficiency.
• Excellent writing, communication, and visual presentation skills. Use data to derive insights and present information and proposals clearly to leaders, users, and partners.
• Experience in performance marketing is a plus.

Reporting Line

The job holder will report to the Head of Growth.

Compensation

The starting compensation for this role is between NGN600,000 – NGN750,000 monthly net.