Digital/Sales & Marketing Manager at Eazzyeats

JOB BRIEF

We are seeking to hire a data driven and analytical digital marketer to develop and oversee the company's digital channels, drive brand awareness and generate leads. The digital marketer will also create innovative strategies to promote the business brand, products, and services. To be successful in this role, you must be skilled using marketing tools and techniques such as PPC, SEO, SEM, email, social media, and display advertising.

RESPONSIBILITIES

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for the company.
• Design, build and maintain the company's social media presence.
• Measure and report performance of all digital marketing campaigns and benchmark against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Create and manage link building strategies, content marketing strategies, and social media presence.
• Innovate and present new marketing platforms and strategies, monitor and analyse content success.
• Manage email and all social media marketing campaigns.
• Knowledge of Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to company pages.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

REQUIREMENTS

•  3+ Years of Experience in Digital Marketing.
•  Experience executing paid social media campaigns.
•  Bachelor's degree in marketing or related field.
•  Knowledge of video and picture editing software such as Adobe.
•  Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Full understanding of all social media platforms.
• Problem solving skills.
• Knowledge of content management systems.
• Up-to-date on the latest trends and technologies in digital marketing.