Digital & Product Marketing Manager at Renda Limited

Job Description

• The Digital/Product Marketing Manager is responsible for developing and executing digital marketing strategies to increase online visibility, attract and convert target audiences, and drive product adoption. 
• This role focuses on leveraging SEO, PPC, social media, email marketing, and paid advertising to create compelling campaigns that boost engagement and lead generation. 
• The ideal candidate will have a strong background in digital marketing, product positioning, and data-driven decision-making to enhance brand awareness and ensure the right audience understands our organization’s value proposition.

Responsibilities
Digital Marketing & Lead Generation:

• Develop and execute integrated digital marketing campaigns across SEO, PPC, social media, email marketing, and content marketing.
• Manage online advertising and paid media strategies to optimize Return on Ad Spend (ROAS).
• Analyze and optimize marketing efforts using Google Analytics, CRM tools, and marketing automation platforms.
• Implement conversion rate optimization (CRO) strategies to improve lead generation and customer acquisition.
• Oversee social media management, ensuring consistent brand messaging, engagement, and audience growth.

Search Engine Optimization (SEO) & Website Optimization:

• Optimize content for search engines to enhance organic search rankings and website traffic.
• Conduct keyword research, on-page SEO, link-building, and technical SEO audits.
• Analyze website traffic, user behavior, and bounce rates to improve digital experience and conversions.

Product Marketing & Positioning:

• Develop compelling product messaging, positioning, and value propositions to differentiate Renda in the market.
• Conduct market research and competitive analysis to understand customer needs and industry trends.
• Collaborate with product and sales teams to create sales enablement tools, product collateral, and go-to-market strategies.
• Plan and execute product launches and marketing campaigns to increase awareness and adoption.

Content & Campaign Management:

• Develop and manage landing pages, webinars, and case studies to support lead nurturing and demand generation.
• Create and optimize lead generation campaigns to attract and convert qualified prospects.
• Develop email marketing automation workflows for lead nurturing and customer retention.
• Manage content marketing strategies, including blog posts, whitepapers, and video content, to engage potential customers.
• Implement A/B testing and performance tracking to continuously improve campaign effectiveness.

Cross-Team & Stakeholder Collaboration:

• Work closely with operations and commercial teams to equip them with the right content and product knowledge.
• Gather customer feedback, testimonials, and insights to refine product positioning and messaging.
• Partner with design and development teams to ensure digital assets align with brand guidelines.
• Collaborate with external agencies, freelancers, and influencers to amplify digital marketing efforts.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, product marketing, or growth marketing.
• Strong knowledge of SEO, PPC, paid media, and marketing automation tools.
• Hands-on experience with Google Analytics, CRM software, and social media advertising.
• Proven ability to develop and execute lead generation and demand generation campaigns.
• Strong analytical skills with experience in data-driven decision-making.
• Excellent copywriting, storytelling, and communication skills.
• Experience in technology, logistics, or e-commerce marketing is a plus.