Digital Marketing Specialist at RyteGate Technologies

Job Brief

• We are looking for an experienced Creative Director to provide our creative team with guidance and ideas to launch new impressive projects and partnerships.
• You will develop strong and innovative digital marketing strategies with techniques to drive traffic to company pages and generate interest in company products and services.
• The goal is to achieve the best possible outcome for our projects both visually and essentially to meet customer expectations and drive our sustainable growth.
• As the digital marketing director, you will create engaging graphic design and marketing content leading closely the communication team to deliver content that meets the expectations of our potential customers.
• You should be extremely creative, dedicated, and possess excellent written and verbal communication skills.

Duties / Responsibilities

• Develop effective corporate communication strategies, organize initiatives, plan events, press conferences, liaise with media and handle interviews.
• Collaborate with marketing professionals to produce copy for advertisements or articles as well as draft content for media channels and the company website.
• Foster relationships with advocates, and engage, and build corporate partnerships to promote our brand.
• Own digital marketing best practices and standards within the organization, including Reporting, Measurement, and Return on Investment (ROI) for digital campaigns.
• Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search), online brochures & catalogs, and other revenue-generating promotional campaigns.
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or offset competitor marketing moves based on learned trends and insights.
• Consolidate metrics and provide ongoing reporting and analytics to senior-level management, and provides guidance for program optimization.
• Continually monitor and suggest improvements for the usability, content, and conversion points of the company website to support the company’s growth objectives.
• Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.
• Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieve for our clients.
• Any other Task as designated from time to time.

Requirements and Skills

• B.Sc. in Marketing, Communications or a relevant field.
• 2 - 4 years of Digital Marketing experience with a proven track record.
• Must have the mandatory NYSC certificate.
• Must be resident in Lagos State.
• Experience in Videography, Content Marketing, Social Media Ads, Google Analytics.
• Demonstrated experience handling corporate social media pages.
• In-depth knowledge of various social media platforms, and website analytics.
• Good understanding of the latest marketing trends and techniques.
• Excellent communication (oral and written) and presentation skills.

Company Benefits

• Reunmeration is N180,000 monthly gross
• Company offers outstanding benefits
• Advancement opportunities
• Advantageous packages aside from the basic pay.