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  • Posted: Jan 22, 2024
    Deadline: Feb 15, 2024
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Pinnah Foods Limited is a restaurant chain with 6 outlets operating in the city of Lagos.
    Read more about this company


    Digital Marketing Specialist


    • Develop and execute ideas for creative digital marketing campaigns that align with our marketing strategy.
    • Generate creative ideas and manage digital marketing content across all our digital platforms that incorporates brand standards to help boost business performance.
    • Create, publish and share engaging content (original text, photos, videos, etc) for use on social media. • Translate brand elements into plans for digital marketing strategies.
    • Analyse market trends and identify new opportunities for digital marketing.
    • Create and plan monthly social media calendar - for review and approval of management.
    • Set up and optimize company pages within each digital platform to increase the visibility of social content.
    • Ensure that all communications are consistent with our brand identity across all digital channels.
    • Measure, track and analyse the performance of all digital marketing campaigns and assess against business goals (KPIs) to ensure profitability
    • Ensure the business is up to date with the latest social media best practices and technologies
    • Liase with graphics designers and photographers to develop engaging and creative content in line with the company’s brand strategy.
    • Implement advertising/promotional campaigns and profitable positioning strategies.
    • Manage SEO/SEM and marketing database.
    • Handling and monitoring of all website and whatsapp orders.
    • Respond to customer enquiries, complaints and feedback across all digital platforms in a timely manner.
    • Implementation of digital marketing strategies to drive traffic to the company's associated online media assets pages and generate conversions.


    • BA / B.Sc Degree in Marketing, Communications or relevant field (desirable).
    • 2+ years' experience in a similar role.
    • Excellent verbal and written communication skills.
    • Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
    • Avid story teller with excellent verbal and written communication skills.
    • Demonstrable experience in social media marketing.
    • Photo and video editing experience.
    • Vibrant and outgoing personality.
    • Technological savvy with understanding of how technology can be deployed to boost marketing activity.
    • A keen interest in food and/or desserts is highly desirable.

    Method of Application

    Interested and qualified candidates should send their Applications, CV to: using the Job Title as the subject of the email.

    Note: Only shortlisted candidates will be contacted.

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