Digital Marketing Specialist at Ciuci Consulting

The role involves creating, managing, and executing campaigns that align with the client’s objectives. This includes developing content, managing social media accounts, creating ads, running email campaigns, and analysing the performance of campaigns.

Improving brand awareness and digital prominence through social media marketing, brand, and content strategy development for clients. Other tasks include graphic design, brand identity, digital & social media management.

Branding

• Brand development activities to help boost market presence.

Content Creation

• Exciting, relevant, current content creation driving the brand and the services we offer.

Social Media Management

• Manage our digital and marketing platforms/channels – converts from viewers to actual customers/client.

Graphics Design

• Graphic design to communicate messages, events, posts and interactive visual content.

Key Responsibilities

• Curate and create daily social media content, marketing materials and oversee the distribution.
• Effectively use all digital marketing tools and techniques like SEO, SEM, email, social media, and display ads to boost brand exposure.
• Track and measure SEO and Google Analytics metrics and provide reports.
• Maintain our website and social media presence across all relevant digital marketing channels.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Plan, execute, and measure experiments and conversion tests.
• Build, plan and implement all digital marketing strategy for the company.
• Brainstorm new and creative growth strategies for online engagement.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Keeping track of the latest trends, new platforms, best practices, and technologies in the real estate digital advertising.

KPI

• Noticeable increase in Average Engagement Rate from on social media pages and Website.
• Noticeable Increase in conversion rates for website clicks.
• Noticeable Increase in cost per Click on Ads and sponsored posts.
• Noticeable increase in Monthly Bounce Rate
• Noticeable increase in Monthly Website Traffic
• Noticeable increase in social shares and engagement.
• Noticeable increase in brand recognition and visibility
• Improved SEO ranking
• Noticeable increase in leads and sales