Digital Marketing Manager at PE Lifts Nigeria

• The Digital Marketing Manager is responsible for developing, implementing, and optimizing  the company’s digital marketing strategy to drive brand visibility, lead generation, and  revenue growth.

Key Responsibilities: 

• Develop and execute comprehensive digital marketing strategies aligned with  business objectives. 
• Manage website performance, SEO/SEM, and content marketing initiatives. 
• Plan, launch, and optimize paid campaigns (PPC, social ads, display). 
• Oversee social media management and email marketing campaigns. 
• Drive lead generation and conversion optimization efforts. 
• Monitor digital analytics and prepare performance reports with actionable insights. 
• Conduct competitor analysis and market research to inform strategy. 
• Collaborate with Sales and other departments to align marketing efforts with revenue  targets. 
• Manage marketing budgets and ensure optimal ROI on campaigns.

Key Requirements: 

• Proven experience in digital marketing strategy and execution. 
• Strong knowledge of SEO, PPC, analytics tools, and marketing automation platforms. 
• Data-driven mindset with strong analytical skills. 
• Excellent communication and stakeholder management skills.

Qualifications 

• Bachelor’s degree in marketing, Business Administration, Communications, or a  related field. 
• Professional certifications in Digital Marketing (e.g., Google Ads, Google Analytics, 
• Meta Blueprint, HubSpot, or equivalent) are an added advantage. 
• Minimum of 4–6 years’ experience in digital marketing, with at least 2 years in a  managerial or supervisory role. 
• Proven track record in lead generation, campaign optimization, and ROI management. 
• Strong working knowledge of SEO/SEM, PPC advertising, email marketing, content  strategy, and digital analytics tools. 
• Experience using marketing automation and CRM platforms is an advantage. 
• Demonstrated ability to manage budgets and deliver measurable performance  outcomes.