Digital Marketing Manager at Palton Morgan Holdings

JOB SUMMARY

• We are seeking a highly skilled and experienced Digital Marketing Manager to join our team.
• As a Digital Marketing Manager, you will be responsible for planning, implementing, and managing digital marketing campaigns to generate leads, engage with our social media communities, and enhance our company's digital presence.
• You will work closely with cross-functional teams to develop and execute effective strategies that align with our business goals.

KEY DUTIES AND RESPONSIBILITIES

Lead Generation Campaigns:

• Develop and execute lead-generation digital campaigns across various platforms, including search engines, social media, email marketing, display advertising, and other relevant channels.
• Monitor campaign performance, analyze data, and optimize strategies to maximize lead generation and conversion rates.
• Collaborate with the sales team to ensure effective lead nurturing and seamless handover.

Social Media Management:

• Manage and grow our social media communities across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Develop engaging content calendars, create compelling posts, and ensure timely responses to comments and messages.
• Analyze social media metrics and provide insights to enhance social media performance and engagement.

Digital Footprint Management:

• Oversee and maintain the company's digital presence, including the website, blog, and other online platforms.
• Optimize website content, structure, and user experience to improve organic search rankings and drive traffic.
• Monitor and manage online reviews, ratings, and customer feedback to uphold the company's reputation.

 Analytics and Reporting:

• Utilize various analytics tools to track and measure the performance of digital marketing initiatives.
• Prepare regular reports on campaign performance, website traffic, social media engagement, and other relevant metrics.
• Identify trends, opportunities, and areas for improvement, and provide actionable recommendations based on data insights.

Requirements:

• Bachelor's degree in Marketing, Advertising, or a relevant field.
• Proven work experience as a Digital Marketing Manager or similar role.
• In-depth knowledge of digital marketing techniques, platforms, and best practices.
• Strong understanding of lead generation strategies and campaign optimization.
• Proficient in using social media management tools, analytics platforms, and CMS (Content Management Systems).
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with the ability to develop engaging content and campaigns.
• Strong communication skills, both written and verbal.
• Ability to work independently and collaboratively in a fast-paced environment.
• Up-to-date with the latest industry trends and best practices in digital marketing.