Digital Marketing Manager at HR-on-Wheels

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to support the company's goals and objectives, with a focus on brand awareness, lead generation, and customer acquisition.
• Plan and execute digital marketing campaigns across various channels, including but not limited to search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing, and content marketing.
• Develop content and draft stories for blog posts and other digital channels
• Manage and optimize the company's website, ensuring it is user-friendly, visually appealing, and optimized for search engines.
• Monitor website's performance, uploading content, conduct regular audits, and implement necessary improvements.
• Monitor and manage the company's social media accounts, responding to comments, engaging with followers, and fostering online communities.
• Develop social media advertising strategies to expand reach and increase engagement.
• Maintain a strong understanding of the sports industry, target audience preferences, and market trends.

Requirements

• Bachelor's degree in Marketing, sports business or a related field. Masters is an added advantage
• Minimum of 3 years experience as a Digital marketing manager
• Strong project management skills
• Excellent written and verbal communication skills, with the ability to create compelling content. Basic understanding of french is an added advantage
• Proficiency in SEO, SEM, SMM, email marketing, and content marketing.
• Experience with web analytics tools (e.g., Google Analytics) and data-driven decision-making. knowledge of hubspot, mailchimp & hootsuite is an added advantage
• Ability to work in a fast paced environment
• Keen interest and understanding of the sports business industry is preferred
• Kindly attach a link or a copy of an article you have worked on alongside your application