Digital Marketing Manager (Hospitality / Partly Remote) at Nicole Sinclair Consulting

Location: Lekki, Lagos

Responsibilities

• Build, plan and implement the overall digital marketing strategy and manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage and oversee various digital marketing channels
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget
• Oversee all the company's social media accounts
• Suggest activities for improving the quality of online content
• Track and measure SEO and Google Analytics metrics and provide reports
• Build an inbound marketing plan
• Oversee management of all digital channels (including updates, design, and user experience
• Research and forecast future sales and performance trends
• Lead, supervise and motivate members of the digital marketing team
• Research competitors and provide suggestions for improvement
• Keep abreast with industry and market trends and best practices

Requirements

• Bachelor's degree in Marketing, Communication or related field
• 5-7 years experience in marketing; at least 3 years of digital marketing experience
• Solid understanding of e-commerce
• Knowledge of media editing software
• Working knowledge of web design principles, best practices, and content management platforms
• Demonstrated ability to develop and execute sales and marketing strategies
• Excellent written and verbal communication skills
• Familiarity with analytical tools such as Google Analytics and Webmaster Tools