Digital Marketing Generalist at GAIN Limited

Role Summary

• The Digital Marketing Generalist will be responsible for executing and managing the company’s digital marketing activities across online channels to drive brand visibility, lead generation, and customer engagement. This is a hands-on execution role that supports sales performance and overall business growth.

Key Responsibilities

Digital Marketing Execution

• Plan, execute, and manage day-to-day digital marketing activities across social media, email, website, and paid platforms.
• Create and schedule engaging content aligned with brand guidelines and campaign objectives.
• Manage social media platforms (Instagram, LinkedIn, X, etc.), including community management and engagement.
• Support digital advertising campaigns (Meta, Google, etc.) and monitor performance.

Lead Generation & Campaign Support

• Support lead generation campaigns for property sales and brand initiatives.
• Work closely with the Sales team to align marketing campaigns with sales priorities.
• Track campaign performance and optimize content and ads for better results.

Content & Brand Support

• Assist with basic graphic design needs (Canva or similar tools).
• Ensure brand consistency across all digital channels.
• Support marketing materials for launches, promotions, and events.

Reporting & Analytics

• Track digital marketing metrics (reach, engagement, leads).
• Prepare simple weekly/monthly performance reports.
• Maintain marketing trackers and dashboards.

Collaboration & Continuous Improvement

• Collaborate with Sales, Admin, and external vendors where required.
• Stay updated on digital marketing trends and tools.
• Continuously improve campaign effectiveness through testing and feedback.

Requirements

• 2–4 years’ experience in digital marketing or similar role.
• Strong understanding of social media, content marketing, and digital ads.
• Basic knowledge of analytics tools (Meta insights, Google Analytics, etc.).
• Strong communication and execution skills.
• Ability to work independently and manage multiple tasks.