Digital Marketer at Odixcity Consulting

Responsibilities

• Develop and implement digital marketing plans that support overall business goals.
• Research market trends to find growth opportunities and manage media negotiations.
• Utilize web analytic tools to measure and report on digital marketing results.
• Partner with internal stakeholders to create effective landing pages and improve user engagement.
• Apply strategies such as; paid search, SEO, and PPC to drive online marketing success.
• Plan, execute, and analyze experiments and conversion tests to optimize performance.
• Manage website redesign projects and continuously update content to keep the site engaging and current.
• Develop and execute digital campaigns, monitor their effectiveness, and deliver performance reports.
• Oversee email marketing initiatives, ensuring targeted and effective communication with customers.
• Manage the company’s social media profiles and presence across platforms such as; Facebook, Twitter, LinkedIn, and other relevant channels.

Requirements

• A Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven working experience in digital marketing.
• Experienced in overseeing and optimizing multi-channel marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Ability to build innovative digital campaigns that resonate with target audiences, driving awareness and engagement.
• Hands-on experience in improving landing page effectiveness and refining user funnels for maximum impact.
• Solid knowledge of website analytics tools e.g.; Google Analytics, Net Insight, Omniture, Web Trends.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Salary
N400,000 Monthly (non-negotiable).