Digital Marketer at Elizabeth Maddeux

Job Summary

• The Digital Marketer is responsible for developing, implementing, and managing online marketing strategies to increase brand awareness, drive customer acquisition, and improve engagement across digital channels.
• The role focuses on managing social media, content creation, digital campaigns, website performance, and data analytic to support business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns across multiple channels including social media, search engines, email, and display advertising.
• Develop and execute digital marketing and social media strategies aligned with business goals.
• Create, schedule, and publish engaging content (text, images, videos, and graphics) across social media platforms such as Instagram, Facebook, LinkedIn, Twitter (X), and TikTok.
• Manage and monitor social media accounts, responding to comments, messages, and customer inquiries promptly.
• Plan and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, etc.).
• Analyze campaign performance using analytics tools and prepare regular performance reports.
• Create compelling digital content such as videos, blog posts, newsletters, landing pages, and promotional materials.
• Update and manage website content to ensure accuracy and relevance.
• Track leads and conversions generated through digital channels.
• Prepare periodic reports on campaign performance, engagement, and ROI.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field with 4-5 years’ experience in digital marketing or a similar role.
• Strong knowledge of social media management, SEO, and online advertising.
• Experience with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and email marketing platforms.
• Basic graphic design skills (Canva, Adobe Suite, or similar) is an advantage.
• Video editing skills, usage of CapCut, InShot and other video editing software.

Skills & Competencies:

• Creativity and content development skills
• Strong analytical and data interpretation ability
• Excellent communication and writing skills
• Attention to detail and time management
• Ability to manage multiple campaigns simultaneously
• Results-driven and customer-focused