Digital Marketer at E-Barcs Microfinance Bank Limited

Responsibilities

• Develop and implement marketing strategies to drive traffic on the Bank’s platforms.
• Conduct market research to identify trends and opportunities for digital marketing campaigns
• Manage content on various platforms using content management systems (CMS).
• Write engaging and persuasive content for advertisements, landing pages, and email campaigns.
• Collaborate with the Business Development team to create Value Added Services (VAS) and translate existing traditional banking practices into innovative digital banking strategies.
• Oversee social media accounts and create graphic designs and engaging content to increase brand awareness and engagement
• Utilize SQL to analyze data and generate insights for optimization.
• Collaborate with cross-functional teams to execute e-commerce initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing.

Requirements

• Relevant undergraduate Degree.
• Proven experience in digital marketing, including performance marketing and social media management
• Strong copywriting skills with the ability to create compelling content
• Proficiency in using content management systems (CMS) to manage website content
• Familiarity with SQL for data analysis and reporting purposes
• Knowledge of e-commerce platforms and strategies
• Graphic design skills to create visually appealing marketing materials
• Understanding of marketing principles and best practices
• Familiarity with JavaScript is a plus.

Salary
Competitive.