Jobs at E-Barcs Microfinance Bank Limited

Responsibilities

• Develop and implement marketing strategies to drive traffic on the Bank’s platforms.
• Conduct market research to identify trends and opportunities for digital marketing campaigns
• Manage content on various platforms using content management systems (CMS).
• Write engaging and persuasive content for advertisements, landing pages, and email campaigns.
• Collaborate with the Business Development team to create Value Added Services (VAS) and translate existing traditional banking practices into innovative digital banking strategies.
• Oversee social media accounts and create graphic designs and engaging content to increase brand awareness and engagement
• Utilize SQL to analyze data and generate insights for optimization.
• Collaborate with cross-functional teams to execute e-commerce initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing.

Requirements

• Relevant undergraduate Degree.
• Proven experience in digital marketing, including performance marketing and social media management
• Strong copywriting skills with the ability to create compelling content
• Proficiency in using content management systems (CMS) to manage website content
• Familiarity with SQL for data analysis and reporting purposes
• Knowledge of e-commerce platforms and strategies
• Graphic design skills to create visually appealing marketing materials
• Understanding of marketing principles and best practices
• Familiarity with JavaScript is a plus.

Salary
Competitive.

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Summary of Key Duties and Responsibilities

• Develop, execute and manage retail strategy and tactical business plan, taking into account the market opportunity/growth potential, competitor activity, existing capabilities and risk appetite;
• Agree target market selection and customer propositions within the strategy;
• Devise and agree product and sales mix;
• Define measurable business growth objectives, management processes and measures;
• Define and develop a service-based sales culture; and
• Develop the business cases and the analysis of potential market, including the physical network and self-service channels

Qualifications and Experience Required

• Undergraduate Degree;
• A Master’s degree/professional qualifications will be an added advantage;
• 5 Years’ Experience in banking, finance or fintech;
• Business Development and Customer service skills;
• Relationship/People Management Skills,
• Leadership skills, Effective Communication skills; and
• Marketing, Selling and Credit analysis skills.