Digital Marketer and Content Creator at Prixair

Responsibilities
Strategy & Planning:

• Develop and execute comprehensive digital marketing strategies aligned with business goals.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Lead the integration and deployment of AI technologies to optimize marketing and operational processes.
• Implement AI-driven solutions such as predictive analytics, automated content personalization, and marketing automation to enhance efficiency and effectiveness.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Manage and optimize paid search campaigns (Google Ads, etc.).
• Monitor and analyze website traffic and search engine rankings.
• Conduct SEO audits.

Analytics & Reporting:

• Track and analyze digital marketing performance using Google Analytics and other relevant tools.
• Generate regular reports on key performance indicators (KPIs).
• Provide insights and recommendations for optimizing campaigns.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.

Skills:

• Strong understanding of digital marketing principles and best practices.
• Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proficiency in SEO / SEM.
• Knowledge of content management systems (CMS).