Country Business Manager - Solar Inverter at Sun King (Formerly Greenlight Planet)

About The Role

• The Country Sales Manager - Solar Inverter will oversee the end-to-end sales, distribution, and profitability of Sun King’s Solar Inverter series on the PAYG model across Nigeria. This role will take ownership of both B2B and B2C sales initiatives, expand our distribution footprint, manage a high-performing sales team, and unite with Marketing to grow e-commerce adoption. This role holds full sales and revenue duty for the inverter channel and requires a strategic initiative with deep experience in scaling sales networks in the renewable energy or consumer finance space.

What you would be expected to do

Strategic Leadership & Business Planning

• Design and execute the national Solar Inverter (PayGo) channel strategy to achieve revenue, market share, and expansion goals.
• Own the P&L for the inverter channel and be accountable for quarterly and annual operating plans.
• Develop and implement Go-To-Market strategies in alignment with EasyBuy Management to capture market potential.
• Review market trends, competitor activity, and customer insights to refine strategy.

Sales Team & Channel Management

• Recruit, coach, and manage a high-performing national sales team focused on inverter sales.
• Drive region and area productivity through clear target-setting, performance tracking, and incentive programs.
• Expand Sun King’s agent network—increasing the percentage of Energy Officers selling inverter products.
• Establish and manage relationships with key B2B partners: HORECAs, MFIs, SMEs, retail chains, and institutional clients.
• Oversee territory alignment, resource deployment, and opportunity management for optimal market coverage.

Distribution Expansion & Route-to-Market

• Drive the rapid and sustainable expansion of the PAYGO inverter distribution network across all Nigerian states.
• Develop and implement RTM strategies including direct home visits, activations at schools, churches, malls, supermarkets, and corporate events.
• Ensure effective brand presence through shop-in-shop displays, trade fairs.

Sales Operations & Performance Management

• Implement rigorous sales tracking, forecasting, and reporting using CRM and data analytics tools.
• Ensure inventory availability by collaborating with Supply Chain on demand planning and logistics.
• Monitor and improve collection performance in partnership with Finance and Credit Risk teams.
• Drive daily, weekly, and monthly sales rhythms to achieve targets.

Customer Experience & After-Sales Service

• Collaborate with the After-Sales team to ensure efficient handling of warranty claims and post-sale support.
• Ensure a customer-centric culture within the sales team and agent network.

You might be a strong candidate if you have

• Bachelor’s degree or Higher National Diploma in Business, Sales, Marketing, or a related field;
• 8+ years of sales and channel management experience, with at least 4 years in a management role.
• Proven experience in Pay-As-You-Go (PAYG), solar energy, inverter sales, consumer finance, or related sectors.
• Demonstrated success in building and managing large agent networks and B2B partnerships.
• Strong P&L management experience with a track record of driving profitability in competitive markets.
• Excellent data-interpretation skills, with proficiency in CRM tools, Excel, and sales performance dashboards.
• Deep understanding of the Nigerian energy market and experience working across multiple regions.
• Exceptional leadership, communication, and relationship-building skills.
• Ability to travel extensively (up to 70%) within Nigeria.