Job Openings at Wells Carlton Hotel & ApartmentS

Location: Asokoro, Abuja (FCT) 
Job Brief

• We are looking for a Content Creator to be producing engaging and informative content for various digital platforms - writing, editing, and potentially creating visual or audio content to connect with a target audience and support marketing goals.Analyze content performance, manages content calendars, and ensures consistency with the brand voice.

Key Responsibilities

• Content Creation: Developing various forms of content, including blog posts, social media updates, website copy, video scripts, and potentially graphics or other visual elements.
• Content Management: Managing content calendars, scheduling posts, and ensuring content is published on time and across relevant platforms.
• Content Editing and Proofreading: Reviewing and editing content to ensure accuracy, clarity, and consistency with the brand voice.
• Content Optimization: Optimizing content for search engines (SEO) and ensuring it aligns with marketing objectives.
• Performance Analysis: Monitoring content performance metrics, analyzing data, and making adjustments to improve engagement and effectiveness.
• Collaboration: Working with marketing, design, and other teams to ensure content is aligned with overall marketing strategies.
• Trend Awareness: Staying up-to-date on current trends and best practices in content creation and digital marketing.
• Brand Consistency: Ensuring that all content reflects the brand's voice and messaging.
• Audience Engagement: Interacting with audiences on social media and other platforms, responding to comments and messages.
• Research industry-related topics
• Prepare well-structured drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed

Skills and Qualifications

• Strong writing and communication skills: Excellent grammar, spelling, and the ability to adapt writing style for different platforms.
• Content creation skills: Experience with various content formats (text, video, audio, graphics)
• Content management system (CMS) experience: Familiarity with platforms like WordPress or others used for content publishing.
• SEO knowledge: Understanding of SEO principles and best practices.
• Social media expertise: Experience managing social media accounts and creating engaging content for various platforms.
• Data analysis skills: Ability to analyze content performance metrics and make data-driven decisions.
• Collaboration and teamwork skills: Ability to work effectively with others and contribute to a team environment.
• Time management and organizational skills: Ability to manage multiple projects and meet deadlines.

Requirements and Skills

• BSc in Marketing, English, Journalism or relevant field
• Proven work experience as a Content Creator,Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO

Salary
N200,000 - N250,000 Monthly.