Community Manager at Trainlance

JOB SUMMARY

• The job exists to increase exposure and engagement of the organization through social media platforms to ensure the strategic positioning of the brand. The job also exists to support the lead generation activities of the organization.

As a Community Management Executive, you will:

• Develop, launch and manage new campaigns that promote the organization’s brand.
• Generate, edit, publish and share engaging content at regular intervals (e.g. original text, photos, videos and news).
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
• Monitor SEO and user engagement and suggest content optimization.
• Analyze data to determine the reach of social media campaigns.
• Design and implement social media strategy to align with business goals.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter,
• Pinterest, Instagram, adapting content to suit different channels.
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Pinterest, YouTube and LinkedIn.
• Form key relationships with influencers across the social media platforms.
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
• Create periodic social media campaigns to identify and engage prospective clients.

Must-Have for the position:

• Minimum of a First Degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics is an added advantage
• Between 3-5 years in a similar role.

SKILLS:

• Excellent copywriting skills,
• Excellent Communication Skills,
• Social Media Marketing,
• Project & Campaign Management Skills,
• SEO, keyword Research and Google Analytics, Business Acumen, Content Creation, Social nMedia Marketing, Social Media Livestreaming, Online Marketing Channels etc.

KNOWLEDGE:

• Content Management;
• Web design;
• Understanding of graphic design principles;
• User & Customer experience;
• Industry & Market knowledge;
• Web optimization etc