Communications & Marketing Officer at Nolton Africa

Nolton Africa is recruiting a responsibility-driven individual who will coordinate the communications and marketing efforts of the company. Our ideal candidate is a great executor, entrepreneurially minded, and has previous experience in a Marketing, Sales and/or Communications role.

The Officer will use all forms of media and communications to build, maintain and manage awareness of Nolton’s work. The Officer will be expected to help create and communicate key messages to defined target audiences in order to establish and maintain goodwill for Nolton Africa.

This is an incredible opportunity to make a meaningful impact in Africa.

Responsibilities

Communications

• Develop a stakeholder management process by creating and maintaining a contact database and a communication plan that targets key stakeholder groups.
• Advise on internal communication tools and, when required, coordinate internal communication events.
• Collaborate with the programs team and proactively network with stakeholders in the field to benefit from high media interest including coordinating interviews, prepping spokespeople, and when appropriate serving as spokesperson.
• Manage messaging to external parties, including talking points, media kits, and media training for staff.
• Support media relations, public engagement and marketing initiatives such as online and offline advertising, spokesperson research and media outreach
• Assist with the development of promotional materials, including Annual Report, blog posts and other program-related material
• Support fundraising campaigns, event planning and management Identify promotional opportunities that are both strategic and creative

Social Media

• Own all relevant social media platforms to generate brand growth and positive sentiment for the organization, as well as being tasked with creating new, innovative and talk-worthy content to drive awareness and engagement
• Produce online content; posts, carousels, videos that engages audience segments and leads to measurable action
• Develop and implement a strategic social media/marketing/communications plan to advance Nolton Africa brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
• Develop and implement integrated social media strategy to achieve goals including: traffic and lead generation, donor base growth, community activation, positive sentiment, exposure, etc.
• Recommend new social media tools, sites, and applications as part of the social media mix
• Be ahead of all the emerging social and mobile trends.

Branding

• Develop and implement a strategic communications plan to advance Nolton Africa’s brand identity; broaden awareness of its programs and priorities and increase the visibility of its programs across key audiences
• Develop social media policies, brand guidelines best practices, and contributor training programs to ensure Nolton Africa meets or exceeds industry best practices and advances its brand goals

Marketing

• Initiate, develop, and implement new business opportunities and partnerships for Nolton.
• Conduct market research, donor fundraising, develop proposals and presentations, and leading the organization's business development campaigns.

Requirements

• Excellent Communications Skills
• Excellent leadership, and interpersonal skills, with proven experience in building and maintaining partnerships with clients.
• Strong analytical and problem-solving skills, with strong attention to detail
• Demonstrated ability to be a self-starter
• A hardworking and determined individual
• Proficiency in communication, design and project management tools
• A working and effective laptop

Experience

• Proven Photography and videography knowledge
• Basic graphic design and digital marketing skills and familiarity with Adobe Photoshop, InDesign and/or Illustrator a plus
• Experience in lead generation and digital marketing
• Previous media relations experience and proven ability to cultivate partnerships