Central - Paid Performance Marketing Analyst at Jumia Nigeria

Job Description

• We are seeking a skilled and results-driven Media Planner to join our team. This role requires 4 - 8 year of experience in the media field, with a strong background in media planning or buying.
• An integrated role with expertise in digital planning and execution is highly valued.

Responsibilities:

•   Collaborate with the marketing team to develop effective media strategies and plans
•   Conduct research and analysis to identify target audiences and determine the most suitable media channels
•   Create media plans that align with campaign objectives and budgetary requirements
•   Monitor and optimize media campaigns to ensure maximum performance and ROI
•   Stay updated on industry trends, emerging technologies, and best practices in media planning and execution
•   Utilize digital tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI) to track and measure campaign effectiveness
•   Generate insightful reports on campaign performance, providing actionable recommendations for future campaigns
•   Collaborate cross-functionally with internal teams and external partners to ensure seamless execution of media plans
•   On top of all invoice, billing and delivery issues. Knows when to escalate discrepancies to the manager.

Requirements:

•    4 - 8 years of experience in media planning or buying
•   Strong knowledge of digital media channels, platforms, and tools
•   Proficiency in using digital analytical tools such as Facebook Ads Manager, Google AdWords, and analytical platforms (e.g., Adobe, Adjust, PowerBI)
•   Analytical mindset with the ability to interpret data and extract actionable insights
•   Excellent communication and presentation skills to effectively convey media strategies and campaign results
•   Detail-oriented with strong organizational and time management skills
•   Ability to thrive in a fast-paced, deadline-driven environment
•   Proactive and adaptable with a passion for staying updated on industry trends and emerging technologies

We Offer:

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer term objective is to train the next generation of leaders