Category Marketing Manager at Phillips Consulting

RESPONSIBILITIES

• Responsible for planning & execution of all aspects of the marketing function for the assigned product portfolio. Developing & activating the annual marketing plan for the concerned products in sync with organizational plans.
• Planning and executing strategies in keeping with Brand, Category & Product objectives & KPIs.
• Market Research and all forms of Syndicated & Customized Studies pertaining to the designated categories like Brand Health Tracks, Usage & Attitude Studies, Concept, Product, Packaging and Communication Tests to name a few.
• Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, Competition and so on.
• Developing and implementing communication strategies for the products & brands.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans.
• Plan & Execute Digital & Social Media initiatives.
• Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.
• Organizing and conducting community outreach & CSR programs.Managing, supervising & developing the team reporting into the position. Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
• Responsible for market activation programs, consumer promotions and trade initiatives- with robust control & tracking mechanisms and effective metrics.
• Product management for the portfolio, including Innovation & NPD.
• Developing Brand Associations & Properties across media vehicles & consumer touch points.
• Any other job which may be assigned by the management from time to time

REQUIREMENTS

• 10+ years Food/ FMCG industry experience in the core Marketing function, with demonstrable successes in the various areas of Product & Brand Management.
• Additionally, a stint in Sales & Distribution will be appreciated
• Experience of dealing with multi brand/product portfolio in a large Food/ Beverage Company.
• Good experience of executing ATL, BTL, TTL, Market Research, Media Planning & Category Management across diverse geographies

LOCATION: LAGOS