Business Development / Marketing Officer at ACE Human Resources Consulting

Description

• The Business Development / Marketing Officer is responsible for growing the customer base, revenue and brand visibility of the client.
• Business Development / Marketing Officer seeks new potential clients, partnerships, and market opportunities for the client's business.
• The Business Development / Marketing Officer promotes the brand through targeted campaigns and presentations within relevant markets.
• The role centers on relationship building and revenue growth. The role involves winning new business and positioning the client as a leading legal information provider in the market.

Job Responsibilities

• Develop annual sales targets for the client and see to their implementation.
• Ensure that sales targets are met, thereby contributing directly to the client’s business growth and profitability.
• Establish and maintain partnerships with legal bodies, academic institutions, and professional associations to ensure the marketing of the client's products.
• Organize sales promotion activities to market and promote the client's products.
• Recommend client retention policies to improve loyalty and repeat business.
• Design competitive response strategies to maintain the client’s market advantage.
• Recommend digital marketing approaches and direction to expand reach and visibility.
• Support leadership in strategic planning sessions with data-driven insights.
• Ensure visibility and promotion of the client's business on social media
• Provide reports to management and present insights into market performance, for continued improvement of the client's marketing activities.
• Ensure policy compliance and quality standards are maintained consistently in client engagement, branding, and professional conduct across the unit.
• Conduct market research to analyze trends, competitor activities, and customer preferences regarding the client's products.
• Assist in preparing and managing marketing budgets to ensure cost-effective campaign execution.
• Any other duties as assigned.

Job Requirements

• Bachelor’s degree in marketing, business administration, or related field; MBA or relevant certifications preferred.
• Proven track record of at least 5 years in business development, sales, marketing or a related leadership role.
• Experience in managing B2B, B2C, and B2G partnerships and projects.
• Strong understanding of market research, industry trends, and competitive analysis.
• Exceptional interpersonal and relationship-building skills with the ability to network effectively.
• Expertise in sales planning, contract negotiation, and closing high-value deals.
• Strong analytical and problem-solving abilities to identify opportunities.
• Proficiency in creating impactful presentations and delivering them to diverse audiences.
• Strong leadership and team collaboration skills to work across departments and deliver client solutions.
• Persuasive capacity and proven ability to achieve and exceed sales targets.
• Proficiency in Microsoft Office.
• Proficiency with digital marketing tools and customer relationship management (CRM) software is an advantage.
• Experience in digital media, content creation, partnerships, sponsorships and market expansion is desirable.

• Self-motivated, results-oriented, and able to work independently or as part of a team.