Implement and develop initiative and strategy for sales and marketing for the Duo business
Define and utilize the target customers’ segmentation for reporting and marketing purposes
Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources
Represent the company at various networking and/or business meetings to promote the Duo projects
Design and implement marketing campaigns for Duo in partnership with the MCC team
Recruit and manage external stakeholders under defined initiatives e.g., corporates, mortgage partners, sales agents, etc.)
Evaluate market research, monitor competitor products, sales, and marketing activities, and adjusts marketing strategy to meet changing market and competitive conditions
Report sales and marketing operations to the product manager and senior management.
Key Deliverables:
Monthly business initiative reporting: Articulate actual vs sales targets derived from the successful implementation of initiatives as well as ongoing challenges and corrective actions that need to be taken.
Develop sales and marketing plan from time to time: Defined customer segments, the value proposition for each segment, sales channels, pricing, promotion, and sales targets.
Skills
University Degree (or equivalent), preferably in Marketing or Business Administration with business development, marketing, and sales focus
Significant experience (including >4 years) in real estate business development, ideally in local market.
Excellent understanding of the Duo product, market, and customer needs
Knowledge of project finance
Strong grasp of the country’s RTO market
Experience developing business development, sales, and marketing strategies
Nice to have: Experience in real estate marketing.
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