Social Media Manager at Onyx Beauty Hub

Key Responsibilities 

• Develop and execute monthly social media strategies aligned with brand goals, campaigns, and product launches.
• Plan and schedule weekly content across Instagram, TikTok, Facebook, and WhatsApp Business, ensuring a balance of brand awareness, engagement, education, and sales conversion.
• Create high-quality content including videos, reels, carousels, static posts, product showcases, styling tutorials, behind-the-scenes footage, and customer testimonials.
• Write compelling captions, calls-to-action, and hashtags consistent with Onyx Beauty’s premium brand voice.
• Collaborate with photographers, videographers, models, and internal teams for content creation and on-site brand activations.
• Respond promptly to messages, comments, and inquiries, maintaining a professional and brand-appropriate tone.
• Monitor and engage with brand mentions, tags, and user-generated content, escalating customer issues to management when necessary.
• Track, analyze, and report social media performance metrics weekly and monthly, including engagement, reach, impressions, and conversions, using insights to optimize future content.
• Stay up-to-date with platform trends, algorithm changes, and emerging content formats to keep the brand relevant and engaging.
• Provide onsite support for live sales, launches, promotional activities, and content creation during the four onsite

Required Skills & Qualifications

• Minimum of 2–3 years of social media management experience, preferably in beauty, fashion, or luxury brands.
• Strong knowledge of Instagram, TikTok, Facebook, and WhatsApp marketing strategies.
• Proven ability to create engaging short-form video content.
• Basic design and editing skills (Canva, CapCut, InShot, or similar).
• Excellent writing, communication, and storytelling skills.
• Strong understanding of branding, aesthetics, and luxury marketing.
• Ability to work independently, meet deadlines, and maintain brand consistency.
• Comfortable appearing on camera or directing on-camera talent is an advantage.

Why join Onyx Beauty Hub

• Competitive salary (N180,000 – N200,000 Net)
• Work with a fast-growing luxury hair brand
• Creative freedom within a premium brand framework
• Hybrid work flexibility 4 days-onsite
• Opportunities for growth and performance-based incentive