Brand Strategist at Workforce Group

Role Overview

• The Brand Strategist is responsible for developing insight-driven brand strategies that translate into impactful experiential campaigns, activations, and consumer engagements. This role bridges consumer insight, creative thinking, and business objectives to deliver brand experiences that drive awareness, engagement, and measurable results.

Key Responsibilities

Strategy & Planning

• Develop brand and experiential strategies aligned with client objectives, target audiences, and market realities
• Translate brand positioning into experiential ideas, activation platforms, and engagement journeys
• Lead campaign strategy from brief to execution, ensuring consistency across touchpoints
• Define campaign objectives, KPIs, and success metrics for experiential activations

Consumer & Market Insight

• Conduct consumer research, market analysis, and cultural trend mapping
• Develop audience personas, consumer journeys, and engagement frameworks
• Identify behavioral insights that inform creative and experiential solutions
• Monitor competitor activities and category trends to inform strategy

Creative Collaboration

• Work closely with Creative, Planning, and Operations teams to turn strategy into compelling brand experiences
• Develop strategic creative briefs for experiential campaigns, events, and field activations
• Participate in ideation sessions, ensuring ideas align with brand strategy and objectives
• Guide creative execution to maintain strategic integrity throughout delivery

Client Engagement

• Present strategic thinking clearly and confidently to clients
• Act as a strategic advisor to clients on brand experience, engagement, and activation effectiveness
• Support business development by contributing to pitches, proposals, and strategic decks

Measurement & Optimization

• Define evaluation frameworks for experiential campaigns
• Analyze post-campaign performance and generate actionable insights
• Recommend improvements for future activations based on performance data

Key Deliverables

• Brand & experiential strategy decks
• Creative and activation briefs
• Consumer insight reports
• Campaign measurement and evaluation reports
• Pitch and new business strategy materials

Required Qualifications & Experience

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 4–7 years’ experience in brand strategy, planning, or experiential marketing
• Proven experience working within an experiential, advertising, or integrated agency
• Strong understanding of brand building through live experiences and consumer engagement
• Experience developing strategic frameworks and presenting to senior stakeholders

Key Skills & Competencies

• Strategic thinking and problem-solving
• Strong storytelling and presentation skills
• Deep understanding of consumer behavior
• Ability to translate insight into creative ideas
• Excellent collaboration and stakeholder management skills
• Analytical mindset with attention to detail
• Strong communication (written and verbal)

Desirable Skills (Added Advantage)

• Experience in FMCG, Telecoms, or Lifestyle brands
• Knowledge of digital, social, and integrated campaign strategy
• Experience working with data, research tools, and insights platforms

Performance Indicators

• Quality and clarity of strategic outputs
• Effectiveness of campaigns against set KPIs
• Client satisfaction and retention
• Contribution to pitch wins and agency growth