Brand Strategist at The HR Hub Nigeria

Role Overview

• As a Brand Strategist, you'll play a crucial role in shaping the identity of our innovative tech dating platform before it takes center stage. You'll work closely with the marketing team to understand the target audience, craft a compelling brand narrative, and develop pre-launch communication strategies.

Responsibilities

Market Research & Competitive Analysis:

• Assist with conducting market research to understand the dating app landscape, user demographics, and psychographics of your target audience.
• Analyze competitor apps to identify their brand positioning, messaging, and visual identity.
• Compile competitive analysis reports highlighting key insights and potential differentiators for your brand.

Brand Development & Messaging:

• Work with the brand strategist to develop the brand identity, including the brand name, tagline, and core brand values.
• Craft compelling brand messaging that resonates with the target audience and effectively communicates the platform's unique value proposition.
• Develop brand voice and tone guidelines to ensure consistent messaging across all marketing materials.

Pre-Launch Marketing & Brand Awareness:

• Research and identify creative and cost-effective ways to build brand awareness pre-launch (e.g., social media marketing campaigns, influencer outreach).
• Assist with developing content (e.g., blog posts, social media content) that aligns with the brand message and generates interest among the target audience.
• Monitor and analyze the performance of pre-launch marketing efforts and provide insights for optimization.

Additional Tasks:

• Conduct research and stay updated on current dating app trends and marketing strategies.
• Assist with creating presentations to communicate brand strategy to internal stakeholders.
• Participate in brainstorming sessions and contribute creative ideas for brand development.

Qualifications

• 2-3 years of experience in brand strategy, preferably in tech or digital products
• Proven track record of developing successful brand strategies from concept to launch
• Strong understanding of the dating app landscape and digital consumer behavior
• Excellent analytical skills with the ability to translate data into actionable insights
• Creative thinking with a knack for developing unique brand positioning
• Superior written and verbal communication skills
• Experience in creating compelling brand presentations and storytelling
• Proficiency in brand strategy tools and methodologies
• Familiarity with design principles and their application in branding
• Knowledge of digital marketing channels and best practices
• Experience working in fast-paced, pre-launch environments
• Bachelor's degree in Marketing, Communications, Business, or related field
• Proficiency in tools such as Google Analytics, social media analytics platforms, and market research tools

Desired Qualifications:

• Experience in the dating app or social networking industry
• Knowledge of UX/UI principles and how they relate to branding
• Familiarity with agile methodologies
• Experience in startup environments