Brand, Marketing & Social Media Manager at Alan & Grant

Job Summary

• Support the Director of Marketing in the day-to-day management of the company. 
• The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
• This role ensures consistency across all marketing channels and touch-points, while effectively engaging with target audiences.

Key Responsibilities

Brand & PR Strategy

• Develop and implement the Brand & PR strategy for the company.
• Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
• Continuously monitor and evaluate brand identity, positioning, and perception.

Marketing & Content Management

• Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
• Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
• Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, fliers, and website content.

Organic Social Media & Paid Media Management (Google & Meta Paid Ads)

• Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
• Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
• Monitor social media trends, competitor activity, and audience behavior to refine strategies.

Guest Experience & Community Engagement

• Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
• Develop initiatives to foster a sense of community and engagement among guests and visitors.
• Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.

Requirements

• 5-8 years of experience in a Brand Manager, Marketing, or Social Media role.
• Strong expertise in brand strategy, marketing, and digital/social media management.
• Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
• Excellent copy writing, communication, and storytelling skills.
• Proficiency in social media platforms, content creation, and digital marketing tools.
• Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• High attention to detail with excellent planning and organizational skills.
• Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Ability to work independently and thrive in a fast-paced environment while meeting deadlines.