Brand, Marketing & Social Media Manager at Alan & Grant

Job Summary

• The Brand, Marketing & Social Media Manager will support the Director of Marketing in overseeing the company’s marketing and branding efforts.
• This role involves developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
• The ideal candidate will ensure consistency across all marketing channels and effectively engage with target audiences.

Key Responsibilities

Brand & PR Strategy

• Develop and implement the company's brand and PR strategy.
• Define and maintain brand standards to ensure consistency across all communication channels.

Marketing & Content Management

• Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotions.
• Collaborate with in-house designers, social media coordinators, and marketing teams to develop creative campaigns.

Organic & Paid Social Media Management (Google & Meta Ads)

• Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
•  Manage all social media platforms (Instagram, Facebook, LinkedIn, etc.), ensuring consistent and engaging content.

Guest Experience & Community Engagement

• Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
• ​Develop initiatives to foster a sense of community and engagement among guests and visitors.

Requirements

• 5–8 years of experience in brand management, marketing, or social media roles.
• Strong expertise in brand strategy, digital marketing, and social media management.
• Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
• Excellent copywriting, communication, and storytelling skills.
• Proficiency in social media platforms, content creation, and digital marketing tools.
• Strong analytical skills with the ability to track performance metrics and optimize campaigns.
•  High attention to detail, strong organizational skills, and the ability to manage multiple projects.
• Team leadership experience and ability to collaborate with multiple stakeholders.
• Proficiency in Microsoft Office Suite and marketing software/tools.
• Ability to work independently and thrive in a fast-paced environment while meeting deadlines.