Brand Manager (Swarovski & Montblanc) at Aldelia Limited

Role Overview

• The Brand Manager for Swarovski and Montblanc is responsible for leading the brand strategy, merchandising, and sales performance for both premium brands. This role focuses on maximizing brand visibility, customer engagement, and revenue growth across retail and corporate channels.
• The ideal candidate has prior experience in FMCG, luxury retail, or as a Category Manager, with proven expertise in driving brand performance through strategic marketing, merchandising, and sales initiatives.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement brand strategies to increase market share, brand awareness, and customer loyalty for Swarovski and Montblanc.
• Conduct regular market research, competitive analysis, and consumer insights to inform brand positioning and campaigns.
• Collaborate with regional/global brand teams to ensure alignment with overall brand guidelines and strategies.

Merchandising & Sales Performance

• Oversee merchandising strategies, visual displays, and product assortment to maximize sales performance.
• Monitor and analyze sales data to identify opportunities for growth and improvement.
• Develop promotional and marketing initiatives to drive product adoption and revenue growth.

Marketing & Communication

• Plan and execute marketing campaigns across retail, digital, and corporate channels.
• Ensure consistent brand messaging and customer experience across all touchpoints.
• Work closely with internal teams and external agencies to produce high-quality marketing collateral and campaigns.

Stakeholder & Team Management

• Liaise with sales, operations, and retail teams to ensure effective execution of brand initiatives.
• Collaborate with suppliers and partners to support product launches, promotions, and marketing events.
• Mentor and guide junior marketing or brand support staff as required.

Performance Monitoring

• Track and report on brand KPIs, including sales growth, market share, and campaign effectiveness.
• Provide insights and recommendations for continuous improvement in brand performance.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field. Master’s/MBA is a plus.
• Minimum 5–8 years of experience in brand management, category management, or marketing, preferably in FMCG, luxury retail, or premium consumer products.
• Strong understanding of merchandising, sales performance, and marketing analytics.
• Proven experience managing multiple brands or product lines.
• Excellent communication, presentation, and stakeholder management skills.

Core Competencies

• Strategic thinking and commercial acumen.
• Ability to translate brand strategy into actionable plans.
• Strong analytical and problem-solving skills.
• Creativity in campaign and promotional planning.
• Leadership and team collaboration capabilities.
• Customer-centric mindset with attention to detail.