Brand Manager at Jewels Leading Lights Academy

Job Summary

• We are looking for a creative and strategic Brand Manager who will be responsible for developing and executing effective brand strategies to enhance brand awareness, drive customer loyalty, and increase market share
• The ideal candidate will have a strong background in brand management, exceptional marketing skills, and a passion for building and nurturing brands.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve brand objectives and support overall business goals.
• Conduct market research and analyze consumer trends to identify opportunities for brand growth.
• Manage brand positioning and messaging across various channels, ensuring consistency and alignment with the company's values and vision.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate brand strategies into all aspects of the business.
• Oversee the development and execution of marketing campaigns, advertising materials, and promotional activities to effectively communicate the brand's value proposition.
• Monitor brand performance and conduct regular competitor analysis to identify areas for improvement and recommend strategic adjustments.
• Manage brand guidelines and ensure brand consistency across all touch points, including digital platforms, packaging, and customer interactions.
• Build and maintain strong relationships with key stakeholders, including internal teams, external agencies, and partners, to drive brand initiatives and ensure successful execution.
• Stay up-to-date with industry trends and best practices in brand management, marketing, and consumer behavior to drive innovation and maintain a competitive edge.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in brand management.
• Proven track record of developing and implementing successful brand strategies.
• Strong analytical skills and ability to interpret market research data.
• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
• Creative thinker with a strategic mindset and the ability to solve problems and make data-driven decisions.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Proficiency in using market research tools, CRM systems, and marketing software.
• Demonstrated ability to work collaboratively in cross-functional teams.
• Passion for staying up-to-date with industry trends and emerging marketing technologies.